Place Marketing
Mostrando 13-24 de 65 artigos, teses e dissertações.
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13. Relações entre empreendedorismo, formulação de estratégias e desempenho em micro e pequenas empresas
The municipality of Ilhota - SC has an APL underwear and beach which started its history for over 20 years in the mid 80s. Since then, developed into a large volume of companies working for this segment. Among these firms, 59 are highlighted by focusing on the development of brands, products and outlets, with factory outlets along the highway SC 470, in dire
IBICT - Instituto Brasileiro de Informação em Ciência e Tecnologia. Publicado em: 27/08/2010
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14. The stakeholders‟ involvement in the process of building and maintaining a destination brand
A destination is a place that attracts visitors for a temporary stay to participate in tourism related activities or non- activities. Globalization, the increased number of travelers and the increased buying power have increased the competition between the destinations and the destinations have become more substitutable. It has been agreed that destinations
Publicado em: 09/02/2010
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15. A INFLUÊNCIA DO GREEN MARKETING NA ESTRATÉGIA COMPETITIVA DE EMPRESAS BRASILEIRAS / THE INFLUENCY OF GREEN MARKETING IN THE COMPETITIVE ESTRATEGY OF BRAZILIAN COMPANIES
The widely accepted concept of sustainability affects people, governments and enterprises in different ways and requires the incorporation of new strategies. This dissertation aims to investigate the Green Marketing strategies adopted by Brazilian companies listed in the Business Sustainability Index of the São Paulo Stock Exchange (BOVESPA) and what is its
Publicado em: 2010
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16. Regulação, dinâmica, riscos e oportunidades das operações de exploração e produção de campos maduros com acumulação marginais: o caso Bahia.
Since the enactment of Law n 9.478/97, which relaxed the monopoly on the extraction of oil and natural gas in Brazil, many discussions have been conducted by independent companies, associations of independent producers Association of Enterprises Producing Oil and Natural Gas Fields Extracted Marginal Brazil (APPOM), Cooperative Engineering Fields Mature (REC
Publicado em: 2010
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17. Conhecimento Ecológico Local, Técnicas de Pesca e Uso dos Recursos Pesqueiros em Comunidades da Área de Proteção Ambiental Barra do Rio Mamanguape, Paraíba, Brasil.
This study was conducted among three coastal communities: Aritingui, Taberaba and Tavares, located on the right of the estuary of Mamanguape River (EMR) in Paraíba, and incorporated in the Environmental Protection Area of the namesake river. Its main objective is to study the local ecological knowledge and use of wildlife resources by fishermen and collecto
Publicado em: 2010
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18. Cenários urbanos: construindo identidades através de uma arquitetura temática / Urban scenes: building identities through themed architecture
No último século, a inserção de temas explorados segundo características figurativas, alegóricas e narrativas tornou-se freqüente em locais voltados para comércio e lazer. Estes chamados Espaços Temáticos encontram paralelo em cidades que, visando o turismo, passaram a adotar elementos do modelo temático em escala urbana. Este trabalho procura ide
Publicado em: 2009
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19. Estratégias da empresa e as estruturas de marketing / Companys strategies and marketing structure
The changes in the worldwide markets and economies direct the companies to new forms of actuation, either in their strategies, or in their structures. Particularly, the marketing activities and structures gain attention in this process of adaptation, since they constitute themselves as facilitators of the interaction between the company and its environment.
Publicado em: 2009
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20. Identificação das inovações : um estudo de caso nos hospitais que integram o sistema de saúde de Caxias do Sul - RS
The Brazilian Federal Constitution, promulgated in 1988, on its 196 article ensures that health is everybodys right and a state duty. The government management structure and its public policies have been influenced by health themes, so being addressed to innovation and competitiveness in Brazil. Innovation is an implementation of a new product (benefit or se
Publicado em: 2009
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21. Design de produto: as concepções de formação pela perspectiva de seus docentes
In Brazil the designer formation had beginning at the 1960 decade, and having as reference the formation concepts and also the resume of the school of Ulm (Germany, 1955), whose the objective was create a technical and formalist professional. In the academic perspective, and acquire technical skills, should also be able to reflect on the place of design in s
Publicado em: 2009
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22. INDICAÇÕES GEOGRÁFICAS E DESENVOLVIMENTO TERRITORIAL: AS EXPERIÊNCIAS DO RIO GRANDE DO SUL / GEOGRAPHICAL AND TERRITORIAL DEVELOPMENT: THE EXPERIENCES OF RIO GRANDE DO SUL
The new territoriality is, in a geographic area, the socio-cultural interaction determined by present or past affinities, which gives it a distinct identity. Thus, this concept has now become an important subject of study in the social sciences, as well as an object of public policies that aims at designing strategies for development from territorial specifi
Publicado em: 2009
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23. Marketing viral : quando os internautas são a melhor propaganda
This piece of work approaches advertising on the Internet. Its about identifying how characteristics of the environment stimulate the communication strategy known as viral marketing, which tries to take advantage of the capacities of the informatics resources applied to the media as well the new forms of interpersonal relationships that take place in cybersp
Publicado em: 2008
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24. Redes sociais na internet: as comunidades e os blogs como oportunidades para a publicidade e o marketing
This paper discusses the C2C relations occurring in blogs and communities on the Brazilian Internet as an opportunity to practices of advertising and marketing. Nowadays, the Internet offers much more than just free information, placing itself as a forum for social manifestations, a space where people put forward their opinions, search for identities and int
Publicado em: 2008