Marketing viral : quando os internautas são a melhor propaganda

AUTOR(ES)

Nelito Falcão da Silva

DATA DE PUBLICAÇÃO

2008

RESUMO

This piece of work approaches advertising on the Internet. Its about identifying how characteristics of the environment stimulate the communication strategy known as viral marketing, which tries to take advantage of the capacities of the informatics resources applied to the media as well the new forms of interpersonal relationships that take place in cyberspace. The work discusses several models of marketing and tries to spot the role of advertising in modern society and its relationship with the media. It also explores the various marketing attempts to systematize their knowledge of word-of-mouth marketing, in order to propose a definition of the viral marketing phenomenon. In parallel, a field research was conducted to find out how the phenomenon is perceived on the advertisers day-by-day.

ASSUNTO(S)

publicidade theory of communication marketing viral teorias da comunicação marketing internet internet advertising viral marketing marketing comunicacao

Documentos Relacionados

• A influência da propaganda nazista no marketing político atual
• Nefrectomia laparoscópica por nefrolitíase: quando é melhor evitar.
• Narrativas da formação acadêmica : quando as alunas são professoras
• Os caminhos do olhar : circulaÃÃo, propaganda e humor Recife, 1880-1914
• Marketing viral na web : análise da difusão de vídeos distribuídos no Youtube