Discursive Semiotics
Mostrando 13-24 de 49 artigos, teses e dissertações.
-
13. Psicoterapia: possibilidades de depreensão da imagem do sujeito discursivo / Psicoterapia: possibilidades de depreensão da imagem do sujeito discursivo
A Semiótica greimasiana é formulada como uma teoria da significação, cuja preocupação principal é explicitar as condições de apreensão e da produção do sentido, sob a forma de construção conceitual. Partimos do postulado saussuriano segundo o qual a significação é entendida como a criação e/ou apreensão das diferenças. A busca do sentido
Publicado em: 2010
-
14. O fetichismo na publicidade: análise semiótica da campanha Demoníaca da lingerie da marca Duloren
Esta pesquisa analisou a criação da imagem da mulher em sete anúncios publicitários de lingerie da marca Duloren, a fim de compreender quais foram os mecanismos de sedução utilizados, considerando os mecanismos híbridos de construção sincrética e seus efeitos de sentido, no que se refere à formação da cultura sexual da mulher brasileira na atual
Publicado em: 2010
-
15. As astúcias de um destinador na Geléia Geral brasileira
We intend with the present work to research how, under a discursive semiotics perspective, the communicational model was conceived by Torquato Neto in the publication Geléia Geral, publicated in the Rio de Janeiros journal A Última Hora. When analyzing the considered speech, we look forward to determine the production conditions of this text in order to be
Publicado em: 2009
-
16. Mulheres Apaixonadas: a imagem da mulher contemporânea na telenovela / Passionates women: the image of contemporary women in the brazilian soap opera
Women in love: the contemporary woman image in the soap opera comes to analyse the first chapter of Women in love (Mulheres Apaixonadas) written by Manuel Carlos and Tv-broadcasted by Rede Globo, on February seventeenth of 2003. The theoretical line that edges the research is the semiotic French line theory developed by A. J. Greimas and his disciples. The d
Publicado em: 2009
-
17. Interatividade: da repetição à criação na organização do cognoscível
The inquietude of the adults and the speech of young revealing their allure for the navigation in the cyberspace, in detriment of the academic studies, they aroused interest in investigating this question that is defying the understanding of parents, professors and studious, and provoking a type of social unrest. Before this substantiation, it becomes vital
Publicado em: 2008
-
18. Suicídio indígena na região de Dourados, MS : a perspectiva polifônica do discurso jornalístico / Indigenous suicide in the área of Dourados, MS : the polyphonic perspectiva of journalist speech
This work looks for, in a first moment, to accomplish a reading semiotics of the present journalistic texts in The Progress, that approach the cases of suicide happened in the Indigenous Reservation of Douradoscity during the years of 1990 and 1991, verifying, through the analysis of 22 texts of the journalistic articles, more specifically of the typologies
Publicado em: 2008
-
19. - a enunciação do discurso religioso: leitura/análise do texto grego da epístola de Tiago / The enunciation of religious discourse: reading/analysis of epistolary text of James
The present thesis presents a Greek text reading/analysis proposal of the Epistle of James that pertence, in corpus biblical, to the New Testament. The reading/analysis is made applying concepts, language Sciences Notions and methodologies, modernly employed in the analysis of the most varied discursive genders. The research constitutes of three distinct par
Publicado em: 2008
-
20. The construction of education on Veja Weekly Magazine / A construção da educação na revista Veja
This study analyzes the cover stories of Veja, a Brazilian weekly magazine, that focus on education. The corpus includes cover articles on education published between 1968-2006. The articles were divided into three thematic axes: school, family and brain/intelligence. This, however, was a methodological division as the axes are intertwined. Our analysis focu
Publicado em: 2008
-
21. Abordagem semiótica da comunicação mercadológica: divergências e convergências de sentido e a emergência de um modelo
The marketing communication, one of the components of marketing, demands a renewal of practices, motivated by the post-modern consumption relationship characteristics. The theoretical proposition of holistic marketing, in accordance to Philip Kotler, covers four marketing areas: integrated, internal, relationship and socially responsible. Analyzing the marke
Publicado em: 2008
-
22. Pelotas (re)viewed: the Belle Époque in the town through the press / Pelotas (re)vista: a Belle Époque da cidade através da mídia impressa
The Belle Époque was a period of political, economical, social and cultural changes. It begins in France by the end of the 19th century, informed by the ideals of the French Revolution. Change, progress and freedom were the central themes on a search after civility, in a modernity-discourse. Alterations in values and usages of the European bourgeoisie were
Publicado em: 2008
-
23. Ionicidade, dialogismo e gêneros do discurso: análise dos textos docente e discente em questões discursivas / Iconicity, dialogism and discourse genres: analysis of the teaching and students texts in discursive questions
This thesis develops an analysis of the set formed by text-command and text-answer, in History and Geography discourse questions applied in high school, with the purpose of inferring the linguistic marks that define such verbal interaction as a discourse genre, part of the set of scholar genres. It proposes a cross methodology in which participate the Semiot
Publicado em: 2008
-
24. Gramática visual: a linguagem do visível
An almost exclusive presence in the media, the image as a visual representation pervades all areas and segments of society. It represents more than an aesthetic resource in the allegorical sense, assuming a decisive role in the construction of meanings. The objective of this study was to identify the theoretical aspects and discursive formal elements of visu
Publicado em: 2008