Fatores Promotores e Inibidores do Alinhamento EstratÃgico da Tecnologia da InformaÃÃo em uma situaÃÃo de fusÃo: o caso de uma rede varejista / Promotional and Inhibiting factors of the Strategical Alignment of the Technology of the Information in a fusing situation: the case of a retail net

AUTOR(ES)
DATA DE PUBLICAÇÃO

2006

RESUMO

Companies realize that it is necessary to maximize the opportunities come from the strategic alignment between information technology strategy and enterpreneurial strategy and minimize the limitations and threats of misalignment of these two strategies. In that sense this dissertation tried to identify which have been the enabling and inhibiting factors of the strategic alignment between information technology strategy and enterpreneurial strategy in a situation of fusion of companies in a retail environment. The research arose from the interest of need of studies of alignment during the fusion process. It also aimed to identify the perception of managment about the strategic alignment between information technology strategy and enterpreneurial strategy and factors which enable and inhibit such alignment. The research also tried to estabilish based on the perception of managment which specific characteristics of strategic alignment of fusion cases such as the one studied. The research was done through a case study in retails companies â Wal-Mart Brazil and BompreÃo S.A, and was considered a significant case in this segment given the reputation of the researched companies. The implementation of the research was done through interviews with managment of the two companies that were being merged, in order to collect opnion on the factors which enabled and inhibited the strategic alignment between information technology strategy and enterpreneurial strategy. The outcomes show these factors and ilustrate the specificities which these factors have during the fusion process of companies

ASSUNTO(S)

strategic alignment fatores inibidores fusion of companies tecnologia da informaÃÃo administracao inhibiting factors fusÃo de empresas information technology alinhamento estratÃgico enabling factors fatores promotores

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