Professional Marketing
Mostrando 13-24 de 40 artigos, teses e dissertações.
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13. Comprometimento ou empreendedorismo : a formação do professor de geografia
The concept of entrepreneurship is surrounded by myths, and in many cases, it is applied in an empty way, provided by a halo of marketing in order to stand out in relation to the other competitors, even when it offers something similar to them. A lot is said about the enterprising behavior, however, sometimes it happens incorrectly and intuitively, bringing
Publicado em: 2010
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14. Revistas acadêmicas de administração: proposição de ampliação de escopo / Management journals: proposition to extend the scope
The issue motivating this thesis, supported by information search, is that the Brazilian scholarly publications in management aim almost exclusively at research. As the role of the Academy is not limited to the advancement of science, it is proposed to extend the scope of what should be a scholarly publication in management to a set of journals with a role t
Publicado em: 2010
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15. Cartografia turística: uma leitura dos mapas temáticos de uso do turista em Ponta Grossa - Paraná / Tourist cartography: a reading of thematic maps for touristsuse in the municipality of Ponta Grossa-PR
This work is the result of a doctoral thesis held at the University of São Paulo, with the objective: "Examining thematic cartographic representation present in tourist maps for visitors in the municipality of Ponta Grossa-PR". This order came the problems observed in different uses symbolic maps offered to tourists, in different localities of the State of
Publicado em: 2010
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16. Design de produto: as concepções de formação pela perspectiva de seus docentes
In Brazil the designer formation had beginning at the 1960 decade, and having as reference the formation concepts and also the resume of the school of Ulm (Germany, 1955), whose the objective was create a technical and formalist professional. In the academic perspective, and acquire technical skills, should also be able to reflect on the place of design in s
Publicado em: 2009
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17. UM ESTUDO SOBRE O CONSUMO DE PRODUTOS DE HIGIENE E BELEZA CAPILAR NAS CLASSES DE BAIXA RENDA / A STUDY ON THE MEANING OF THE CONSUMER OF BEAUTY AND HYGIENICS PRODUCTS FOR HAIR IN THE LOW INCOME CLASS
The economic growth occurred in Brazil in the last decade has emerged a slice of the market hitherto repressed consumption, the classes C, D and E. The number of jobs, access to credit, raising the income, combined with government incentives such as the Bolsa Família program and welfare, produced a phenomenon without precedent in the history of the country,
Publicado em: 2009
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18. Bee pollen of Alagoas State : physico-chemical composition, botanical origin and antioxidant activity. / Pólen apícola do estado de Alagoas : composição físico-química, origem botânica e atividade antioxidante.
Beekeeping is an activity known worldwide. In Brazil, it has found favorable conditions for its establishment. In the State of Alagoas, where it is still a practicing of beekeeping craft, require official data on the quality of their products to become more professional. Among the bee products, bee pollen resulting from the agglutination of flower pollen and
Publicado em: 2009
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19. Methods of Analysis of Return on Investment in Corporate Communication: Contribution of Three Large Enterprises in Specific Processes / Metodologias de análise de retorno do investimento em comunicação institucional: contribuição de três empresas de grande porte em processos específicos
A contribution to allocate value to professional and academic work in Communication Science, as part of large companies´ corporate nature. Objective: Finding more information on organizational structure, methods of measuring the return on investments and evaluation of these processes by professionals of communication and their controllers, at Petrobras S.A.
Publicado em: 2008
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20. Produção e comercialização em assentamentos de reforma agrária do MST : pesquisa participativa e pesquisaação em Pernambuco e no Rio Grande do Sul
Looking for to legitimize their action the landless country laborers movement has been offering part of the nestings production to the society, it is one way that they found for that. The nestings agriculturists has organizing in association and cooperatives looking for working together can be stronger producing and commercializing instead of producing the c
Publicado em: 2008
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21. The expansion of the honey industry in Rio Grande do Norte / A expansão da agroindústria do mel no Rio Grande do Norte
The beekeeping activity has become in all regions of Brazil until the early 80s and from 2000 to beekeeping Northeast also has developed, becoming a major oil producing honey. The Rio Grande do Norte following these developments happened to occupy fourth place in the ranking of export of honey between the states of the Northeast in 2007. Therefore, the aim o
Publicado em: 2008
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22. Natal como destino turístico : um estudo das imagens (re)veladas pela mídia, pelos turistas e suas implicações educacionais e culturais
This thesis is a result of a research on Natal/RN as a tourist destination. We understand that cities are chosen as tourist destinations beyond its cartographic localization, from other dimensions of meanings that, in its set, constitute images. These images are, probably, very different of the images constructed by native and resident populations, who posse
Publicado em: 2008
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23. CONCEPÇÃO DA VESTIMENTA PROFISSIONAL COM ÊNFASE NA ESTÉTICA E ERGONOMIA VISANDO MELHORAR O DESEMPENHO E A IMAGEM DE UM HOTEL RESORT
Professional clothing in hotel management is a theme which relates to the attributes instilled in the design process, more specifically, fashion design. It focuses on providing visibility and productivity to the hotel sector, through ergonomics, aesthetics and functionality. This study seeks to analyze the influence of design and its attributes, on the profe
Publicado em: 2007
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24. As políticas educacionais e a responsabilidade social na formação do administrador de empresas
The present work has as subject "educational politics and the social responsibility in the formation of the administrator of companies" and understands the formation of the professional for responsible performance in the society. The social relevance of the work this in to show the stained vision of the social responsibility in the present time, therefore th
Publicado em: 2007