Cartografia turística: uma leitura dos mapas temáticos de uso do turista em Ponta Grossa - Paraná / Tourist cartography: a reading of thematic maps for touristsuse in the municipality of Ponta Grossa-PR

AUTOR(ES)
DATA DE PUBLICAÇÃO

2010

RESUMO

This work is the result of a doctoral thesis held at the University of São Paulo, with the objective: "Examining thematic cartographic representation present in tourist maps for visitors in the municipality of Ponta Grossa-PR". This order came the problems observed in different uses symbolic maps offered to tourists, in different localities of the State of Paraná and even the country, creating a local image often not corresponding to the reality of cultural identity of these spaces. In the case of the municipality of Ponta Grossa PR (Snip space chosen for study), tour focused on maps with great emphasis the Vila Velha State Park, leaving little depicted, or difficult location, other important sights: Hole of Priest, Mariquinha Waterfall, Green River Resort, Capão of ounce, Margharita Mazzine Park, Hilda Village, Saudade Station and many more. This allows somewhat condemn the municipality to a kind of extension of the State capital (Curitiba) within the itineraries pollute heavily this economic sector, and maculando of insignificant other potential natural and cultural sites. Thus, despite an overwhelming number of visitors who come to the city, these tourists virtually only comes to the Park and return, without visiting other areas and without even knowing the city. The rest is the lack of major public policies that promote a magnification in infrastructure access service, accommodation and even pivoting forward that could be a leap into the local sustainable tourism. In the development of search we use as working methodology of cartographic materials analysis (tourist maps) and interviews with users of the service (tourists and visitors locations), diagnosing the effectiveness of symbolic representation used in the two most up-to-date maps, correlating it to the causes and consequences of the outcome of such material produced as marketing tool, location and information. Also interviewed every responsible production of material to visitors, to learn their vocational training and criteria are considered important in the preparation of maps, as well as the heads of Department of tourism, to allow an understanding to the point of view, on the type of material contributed by doing a correlation with the quantitative data from previous research. Our studies are based, with priority to current theoretical conceptions and international Monmonier, Mark (how to lie with maps) to discuss the "lies" present on maps, and Jacques Bertin, (Sémiologie Graphique) to portray the conventional forms of cartographic communication. The final completion of the survey points to a range of pictorial artifice to stimulate the imagination of visitors and sell them this fantasy to the detriment of employment of conventional Visual variables to cartography. What justifies this occurrence is the interest of specific organs market and professional liability for the production of maps is often assigned to non-qualified for this exercise. You need to concern ourselves with the rigor of scientific productions such as instrumental cartographic, since it is visible to the banal, which is often assigned to this area of knowledge, given the ease of reproduction of images, via technological advance.

ASSUNTO(S)

cartografia turística graphical symbology leitura e representação de paisagens reading and representation of landscapes simbologia gráfica tourist cartography

ACESSO AO ARTIGO

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