Products And Brand Management
Mostrando 1-10 de 10 artigos, teses e dissertações.
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1. Environmental management maturity of local and multinational high-technology corporations located in Brazil: the role of business internationalization in pollution prevention
Abstract This paper identifies and characterizes the environmental maturity level of local and multinational high-technology corporations located in Brazil. This characterization is achieved by discussing the adoption of environmental management practices and considering aspects of the productive process stage. An eight-case study was conducted through data
Prod.. Publicado em: 24/11/2015
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2. A INFLUÊNCIA DO GREEN MARKETING NA ESTRATÉGIA COMPETITIVA DE EMPRESAS BRASILEIRAS / THE INFLUENCY OF GREEN MARKETING IN THE COMPETITIVE ESTRATEGY OF BRAZILIAN COMPANIES
The widely accepted concept of sustainability affects people, governments and enterprises in different ways and requires the incorporation of new strategies. This dissertation aims to investigate the Green Marketing strategies adopted by Brazilian companies listed in the Business Sustainability Index of the São Paulo Stock Exchange (BOVESPA) and what is its
Publicado em: 2010
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3. Gestão do conhecimento em redes de franquia
The association of the growth and the legislation that rules the franchise system in the country, some questions are raised in order to find out the true reality in Brazil. That will be done comparing what is established in the law relating to the technology transfer and knowledge management, and going deeper in studying how that legislations has been perfor
Publicado em: 2009
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4. A influência da estrutura organizacional na execução das atividades de marketing / The Organizational Structure Influence on Marketing Management
The study on marketing organization and its organizational structures are crucial for the implementation of marketing efforts, mainly in a competitive scenario where companies need to constantly change their strategies and their structures to meet new demands of the market. Despite historical, this debate has been relegated to the second role by marketing re
Publicado em: 2008
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5. Marcas próprias de supermercado: um estudo com consumidoras na cidade de São Paulo / Supermarket private labels: a study with consumers in São Paulo city - Brazil
ABSTRACT The objective of this work is to investigate the consumption of private label products in supermarkets, focusing on the consumerschoices between private label and leading brand products. It is intended to catch the perception of the consumers relatively to the prices and product quality associated to the retailersbrands. The Focus Group research met
Publicado em: 2008
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6. Reputação corporativa e desempenho financeiro: uma análise do contexto brasileiro
The concept of corporate reputation is often used to represent a group of intangible assets. Some of them are: the companys brand, its products quality, the motivation and knowledge of its employees and its main clients. We can notice that, through the review of corporate reputations literature, there are many different views about the concept reputation and
Publicado em: 2008
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7. Estrategias de garantia da segurança e o abastecimento de carne bovina para restaurantes comerciais no municipio de Campinas, SP. / Strategies of safety ensurement and beef supply for commercial restaurantes in the city of Campinas, SP.
Eating away from home has been a frequent habit in the current life style mainly in the great urban centers. The commercial restaurants have represented the most frequent form of attendance of this demand encompassing a sector whose adoption of standards to guarantee the safety of food has meant an emergent public health necessity. The use of great amounts a
Publicado em: 2007
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8. Conflito e interdependência na cadeia de suprimentos de marcas próprias
The supply chain management involves participants with conflicting objectives. Attrition situations naturally occur and the use of power defines the conformation of the supply chain. Such attritions can, eventually, modify the product offered to the consumer, in the last loop of the chain. On the private label issue the behavioral dimension of the supply cha
Publicado em: 2006
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9. A inserção do design nas indústrias de utensílios domésticos dos estados de Santa Catarina e Rio Grande do Sul
This report is part of the requirements for the Master of Sciences Degree in Management of the University of Blumenau (FURB). In the global scenery of consuming, new products are desired due to their design: visual aspect, easy of using and for satisfying hidden needs or expectations. These are the main aspects reviewed in the literature of marketing adminis
Publicado em: 2006
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10. The influence of environmental management on bussiness competitiveness and success. / A influência da gestão ambiental na competitividade e no sucesso empresarial.
Environmental subject is inside the deep change going on society. In this way, maximizing company profit logic is being questioned about looking for others company s objectives, including environmental protection. This work studies the environmental management influence over firm success and competitiveness, looking for its degree and the drivers that change
Publicado em: 2004