The influence of environmental management on bussiness competitiveness and success. / A influência da gestão ambiental na competitividade e no sucesso empresarial.

AUTOR(ES)
DATA DE PUBLICAÇÃO

2004

RESUMO

Environmental subject is inside the deep change going on society. In this way, maximizing company profit logic is being questioned about looking for others company s objectives, including environmental protection. This work studies the environmental management influence over firm success and competitiveness, looking for its degree and the drivers that change it. It analyzed the authors that studied these relations, using existing studies, reports and data on this subject. It identified known literature of company s success indicators and competitive strategies, as such as relevant environmental drivers and tools for firm success. It concludes that, in general, investments on environmental protection have positive impact on company success and competitiveness, with tangible (e.g. operational efficiency) and intangible (e.g. brand and reputation value) results. However, influence degree depends on factors such as process-products-sectors types and its environmental impacts; and stakeholders environmental concerns and awareness. Environmental management affects business success more positively as its objectives and tools integration degree raise, within a sustainability vision and framework. Among used environmental tools, clean production presents big cost reductions opportunities, but projects might be previously analyzed form the cost-benefit perspective. It concludes that environmental management systems implementation and certification according ISO 14001 standard brings competitive benefits such as cost reduction by pollution and resources consumption reduction; meeting clients and investors requirements; internal management improvement; and helping image improvement (conditioned to the existence of other drivers). At the end, it was suggested a strategic environmental evaluation tool, that allows for the integration with business success and strategies. This tool was tested at automakers industry.

ASSUNTO(S)

competitiveness environmental management gestão ambiental competitividade

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