Marketing Indicators
Mostrando 13-24 de 33 artigos, teses e dissertações.
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13. Métricas de desempenho de marketing em empresas brasileiras / Performance metrics for marketing in business Brazilian
A importância crescente das atividades de marketing e a conseqüente ampliação dos investimentos na área justificam a cobrança exercida pela alta administração para a avaliação de desempenho e a mensuração dos resultados de marketing. A pressão acentua-se em ambientes econômicos adversos, nos quais a alocação de recursos escassos entre diferen
Publicado em: 2009
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14. O relacionamento entre as farmácias e drogarias e seu distribuidor: uma modelagem à luz da teoria do comprometimento-confiança do marketing de relacionamento / The relationship between the pharmacies and drugstores, and its distributor: a modeling in the the light of the commitment-trust theory of relationship marketing
The relationship marketing contributes for the survival of companies and for the business success. Its goal is to develop deep, lasting and mutually satisfactory relationships between suppliers and customers. The relationship marketing is associated with a strategic perspective, with the company positioning and with the necessity of relationship of the compa
Publicado em: 2009
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15. MODELAGEM E SIMULAÇÃO DA PRODUÇÃO DE PEQUI NO TERRITÓRIO KALUNGA DE GOIÁS UTILIZANDO A METODOLOGIA SYSTEM DYNAMICS / Modeling and Simulation of production of the pequi in calunga territory in goias using the method system dynamics
This work presents the social and environmental factors related to community Kalunga of Goiás and its area of occupation that justifies the care to determine the possibilities for use of Territory Kalunga. Considering the importance of various interactions existing means of production factors that affect the biological, sociological and marketing, it was de
Publicado em: 2009
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16. Dilemas em cooperativas de Santa Catarina: estudo multicaso sobre conflitos entre princípios cooperativistas, pressões mercadológicas e político-institucionais em duas singulares da UNIMED
This dissertation was supported by two research experiments. The first was a student research project carried out for the Post-graduate and Graduate Integration Program (PIPG, UNIVALI). In addition to a literature review and the development of qualitative indicators, a field study was also carried out, with member cooperatives of the Organization of Cooperat
Publicado em: 2009
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17. Análise mercadológica para a implementação da tecnologia FTTH: uma aplicação do método SWOT / Marketing analysis for FTTH technology implementation: an application of SWOT method
The fiber optics is a transmission system that has been used to enable products that need high bandwidth, such as the telephone system, videoconferencing, local area networks (LANs), downloads of large files etc. In Brazil, we found an increased number of fiber optic networks. This ratify its advantages in relation to metal wire cable (immunity to electromag
Publicado em: 2009
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18. Inteligência contábil: um estudo em empresas fornecedoras de sistemas de business intelligence
The Information Technology is going through rapid advances and the development of new tools have more agility. The companies seek tools to optimize the use of databases. The accounting have helped the managers in decision-making using these tools for IT. Business Intelligence Tools allow users to explore and analyze the data stored by the organization and ex
IBICT - Instituto Brasileiro de Informação em Ciência e Tecnologia. Publicado em: 24/11/2008
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19. Imagens do terceiro setor: um estudo com pais e responsáveis financeiros das organizações educacionais / Imagens do terceiro setor: um estudo com pais e responsáveis financeiros das organizações educacionais
The present report is the result of an applied research in the educational entities of the third sector, aiming to demonstrate whether the financial influences the perception of users on the image of those entities. For both used the prospect of integrative marketing relationship adapting to and developing a set of indicators which bore the measurement of im
Publicado em: 2008
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20. Orientação para mercado, competitividade e inovação : um estudo no arranjo produtivo moveleiro de Arapongas/PR
Essential factors to the growth and surviving of the organizations are to guide itself innovate toward the market. The proposal of this research is to analyze innovation impact and market orientation in the competitively and external performance of companies the belong to the furniture productive arrangement of Arapongas/PR. It identifies the market orientat
IBICT - Instituto Brasileiro de Informação em Ciência e Tecnologia. Publicado em: 14/12/2007
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21. Avaliação de resultados de ações de marketing de relacionamento / Results evaluation of relationship marketing actions
The relationship marketing begins on 1980?, stimulated by the spreading concurrency, market growing stagnation and technological development. The relationship marketing actions have the purpose of narrowing the contact between company and client, stimulating the client fidelity and looking for rentability from a series of negotiations with the same client ov
Publicado em: 2007
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22. A gestão de marcas como referencial competitivo: um estudo de caso da marca Cafés do Brasil
The purpose of this work is to analyze the activities Brazil uses to build the brand Cafés do Brasil to conquer a privileged position, changing the image of a great exporter of quantity instead of quality. Colombia will be a standard of comparison, because its brand Café de Colombia is well recognized as a case of success, especially in the largest coffee
Publicado em: 2007
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23. Aplicação de um processo de melhoria em uma empresa de adesivos utilizando diversificação mercadologica como foco de mudanças / An improvement process application in a printer company of stickers trough marketing diversification as changing focus
Este trabalho tem como objetivo demonstrar a aplicação de um processo de melhoria em uma empresa de adesivos, através da diversificação mercadológica e com indicadores de desempenho e mensuração dos objetivos almejados, pelo método do Balanced Scorecard. Os resultados obtidos demonstraram que a organização evoluiu do estágio de eminente inviabili
Publicado em: 2006
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24. Competitividade internacional, produtividade e padrão distributivo na cadeia produtiva da carne bovina / International competitivity, productivity and distributive standard in beef cattle productive chain
The early 1990s in Brazil may be defined as the initial market opening landmark and as a reference for the construction of a new competitive environment characterized by deep and successive transformations of the Brazilian economy dynamics and structure. In view of this new scenario, various national productive segments underwent a process of productive and
Publicado em: 2006