Marketing In Higher Education Institutions
Mostrando 1-8 de 8 artigos, teses e dissertações.
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1. Atributos de atração para cursos superiores: um estudo com alunos ingressantes
Brazil has experienced a change in higher education in last 90 years, when the Law of Directives and Bases of National Education eased the entry of private initiatives in this sector. The wide range of courses for the same audience in different Higher Education Institutions (HEIs) had a growth and competitiveness becoming increasingly fierce. This competitio
IBICT - Instituto Brasileiro de Informação em Ciência e Tecnologia. Publicado em: 20/05/2011
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2. Antecedentes e consequências de satisfação dos alunos de graduação com o ead: um estudo de caso na Unisinos
Private undergraduation education in Brazil, regarding e-learning, has had great growing through last years. Because of the increasing number of new students and new Institutions, Institutions themselves have been worried to evaluate their students satisfaction for this method. In Marketing, satisfaction and all its surroundings in terms of background and co
IBICT - Instituto Brasileiro de Informação em Ciência e Tecnologia. Publicado em: 28/09/2010
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3. Antecedentes da lealdade e da permanência de alunos em uma instituição de ensino superior
Analyze the antecedents of loyalty and permanence of students in undergraduate courses in an Institutions Higher Education (IES) is the goal of this research. To this it is proposed to test two theoretical models of the determinants of loyalty and permanence of students at university. The study design was descriptive method with quantitative, assess or surve
IBICT - Instituto Brasileiro de Informação em Ciência e Tecnologia. Publicado em: 26/02/2010
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4. Design de produto: as concepções de formação pela perspectiva de seus docentes
In Brazil the designer formation had beginning at the 1960 decade, and having as reference the formation concepts and also the resume of the school of Ulm (Germany, 1955), whose the objective was create a technical and formalist professional. In the academic perspective, and acquire technical skills, should also be able to reflect on the place of design in s
Publicado em: 2009
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5. O relacionamento entre as instituições de ensino superior e seus ex-alunos: reflexos na capacitação de recursos - Estudo de Caso da Escola de Administração de Empresas de São Paulo da Fundação Getulio Vargas e do Instituto Presbiteriano Mackenzie
The proposal of the present work is the presentation of a case study of fund raising with alumni from two Brazilian Higher Education Institutions, the FGV-EAESP and the Mackenzie; analyzed through the lens of relationship marketing. The referenced presentation resulted from the practical experience of these two institutions, making it possible to prove the i
Publicado em: 2007
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6. Atração e retenção de alunos em cursos de graduação em administração das instituições particulares de ensino superior de Joinville/SC
The purpose of this study was to determine the factors that attract, satisfy and retain students in private higher education institutions (IES) that offer graduate courses in Business Administration on Joinville/SC. This work was made for the ease of opening of IES provided by the Law of Education Guidelines and Bases (LDB) from number 9,394 of 1996, which b
Publicado em: 2007
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7. Propaganda impressa de serviços educacionais: uma investigação sobre o impacto da fotografia das instalações e do testemunhal nas atitudes dos consumidores
In the actual competitive scenario the higher education institutions have been forced to become more active in recruiting students due to the reduction in candidates for its courses. Print advertising are important components in the educational services communications campaigns and, thus, they are an important focus of research. The literature on services co
Publicado em: 2006
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8. Competição e estratégia: uma análise do curso de zootecnia da Pontíficia Universidade Católica do Paraná
Brazilian higher education institutions are experiencing times of transformation and challenges. Private institutions by functioning in a very competitive environment are subjected to fluctuations in the demand for their academic programs requiring management strategies to keep the programs running. The purpose of this work is to examine the Animal Husbandry
Publicado em: 2005