Image And Business Performance
Mostrando 1-12 de 14 artigos, teses e dissertações.
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1. The FOSTERING INNOVATION AND ITS IMPACT ON THE RESULTS OF MICROS, SMALL AND MEDIUM ENTERPRISES IN THE LIGHT OF THE APPROACH OF TRIPLE HELIX / O FOMENTO À INOVAÇÃO E SEU IMPACTO NOS RESULTADOS DAS MICROS, PEQUENAS E MÉDIAS EMPRESAS À LUZ DA ABORDAGEM DA HÉLICE TRÍPLICE
Innovation in micro, small and medium enterprises has the bottleneck to fundraising. In times of financial crisis these features become even more scarce, an alternative to these companies is to resort to raising funds from the State, the sole agent of the productive sector and economic development that has financial resources that can be used to promote succ
IBICT - Instituto Brasileiro de Informação em Ciência e Tecnologia. Publicado em: 17/07/2012
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2. Aligning information security with the image of the organization and prioritization based on fuzzy logic for the industrial automation sector
This paper develops the strategic alignment of organizational behavior through the organizations´ image, prioritization and information security practices. To this end, information security is studied based on the business requirements of confidentiality, integrity and availability by applying a tool which integrates the strategic, tactical and operational
JISTEM - Journal of Information Systems and Technology Management. Publicado em: 2011-12
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3. ESTRATÉGIAS PARA A SUSTENTABILIDADE: UMA ANÁLISE EMPÍRICA EM EMPRESAS BRASILEIRAS
A responsabilidade social das empresas é um tema atual e, nos últimos anos, vem sendo consolidada à crença que as empresas devem assumir um papel mais amplo perante a sociedade que não somente o de maximização de lucro e criação de riqueza. A partir desses pressupostos, o estudo busca analisar o impacto da adoção de estratégias de negócios suste
Publicado em: 2010
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4. Desempenho social empresarial e o gerenciamento de impressÃes de uma reputaÃÃo socialmente responsÃvel: um estudo em hotÃis do litoral pernambucano
This work presents a qualitative study of multiple cases, using as locus of research five hotels in Pernambuco coastline, in which was analyzed the relation between Corporate Social Performance (CSP), Organizational Impression Management (OIM) and Socially Responsible Intended Image. This relation was investigated based on the analysis of CSP, the identifica
Publicado em: 2009
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5. Percepção dos stakeholders da Embraco, à luz das dimensões da responsabilidade social corporativa
Corporate social responsibility (CSR) is a relatively recent issue in Brazil, compared with other countries. Its understanding and application have generated discussion in academic and business environments, due to the multitude of other terms that are sometimes confused and sometimes complement each other, in order to explain and minimize the impacts of the
Publicado em: 2009
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6. Modelo para gestão do desenvolvimento e produção de pneus fornecidos para industria automobilística. / Development management model for tires supplied to automotive industry.
This scientific investigation introduces an innovative product Research and Development model to tires and presents a literature review on the quality of the parts supplied to the automotive industry. There is few literature available about how to manage product development in the tire manufacturing industry. The main reason is because the subject is address
Publicado em: 2008
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7. Comportamento estratégico dos agentes da cadeia produtiva do peixe na região de Dourados, MS
For the study of the Competitive Advantage of production chain from fish of the Estate of Mato Grosso do Sul, based on studies of Porter (1989) in his book Competitive Advantage Creating and Sustaining Superior Performance, which takes one of the theoretical chain in the strategic area. To create sustainable advantage competitive is the main goal of the orga
Publicado em: 2008
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8. Um servidor de dados multimÃdia para sistemas virtuais de ensino
The biggest differential of the most sophisticated LMS (Learning Management System) is that they provide a greater and better proximity and facility of understanding the managed and available content to the student or apprentice. For this, the use of multimedia resources such as audio, images, videos and virtual reality objects, inserted in the content that
Publicado em: 2008
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9. Gestão ambiental: eco eficiência a caminho da sustentabilidade: o caso do segmento moveleiro da Serra Gaúcha
Million people concentration in urban centers has left a big part of the population without any perspective of care to their most elementary necessities, like feed, home, water supply, sanitary treatment, collection services, urban garbage destination and fluvial drainage, essential factor for population health. The worry with the impact of human activity on
Publicado em: 2008
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10. Analysis of the heterogeneity among small companies, regarding the Resource Based View (RBV): the case of engineering services / UMA ANÁLISE DA HETEROGENEIDADE DE PEQUENAS EMPRESAS À LUZ DA VISÃO BASEADA EM RECURSOS (RBV): O CASO DOS SERVIÇOS PROFISSIONAIS DE ENGENHARIA
Based on the observation that the RBV (Resource Based View) is a perspective that can explain the heterogeneity of companies in terms of performance, and that studies using this theoretical perspective normally focus on large companies, this study seeks to analyze the heterogeneity among small engineering companies, in relation to RBV. To achieve this, a mul
Publicado em: 2007
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11. Atração e retenção de alunos em cursos de graduação em administração das instituições particulares de ensino superior de Joinville/SC
The purpose of this study was to determine the factors that attract, satisfy and retain students in private higher education institutions (IES) that offer graduate courses in Business Administration on Joinville/SC. This work was made for the ease of opening of IES provided by the Law of Education Guidelines and Bases (LDB) from number 9,394 of 1996, which b
Publicado em: 2007
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12. A inserção do design nas indústrias de utensílios domésticos dos estados de Santa Catarina e Rio Grande do Sul
This report is part of the requirements for the Master of Sciences Degree in Management of the University of Blumenau (FURB). In the global scenery of consuming, new products are desired due to their design: visual aspect, easy of using and for satisfying hidden needs or expectations. These are the main aspects reviewed in the literature of marketing adminis
Publicado em: 2006