Modelo para gestão do desenvolvimento e produção de pneus fornecidos para industria automobilística. / Development management model for tires supplied to automotive industry.
AUTOR(ES)
William Manjud Maluf Filho
DATA DE PUBLICAÇÃO
2008
RESUMO
This scientific investigation introduces an innovative product Research and Development model to tires and presents a literature review on the quality of the parts supplied to the automotive industry. There is few literature available about how to manage product development in the tire manufacturing industry. The main reason is because the subject is addressed with high confidentiality once it plays a decisive roll in the performance and in the success of the business. A deep literature revision is presented about the product development management models used by the automotive parts manufacturers. Their main scientific and qualitative performance are investigated. The critical analysis of the mentioned managing models shows that there is an urgent need of improvements and updates. The global financial result of all Original Equipment Manufacturers (OEM) is strongly influenced by the high cost of: field actions-recall, launching delays, stop shipments, warranty, unforeseen reworks and the company image damage. The bad quality impact in the financial results of the automotive business is the driving force to the creation and proposal of this new management model. Its primary objective is to increase the quality and reliability of the tires developed and supplied to the OEMs. The efficiency of this new model implemented globally in 2005 within an OEM is shown when its results (This work does not have any OEM confidential or proprietary information) are presented and compared against historical data.
ASSUNTO(S)
tires quality product development gestão de projetos desenvolvimento de produto process management gestão de processos qualidade pneus project management
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