Brand Place
Mostrando 1-12 de 25 artigos, teses e dissertações.
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1. Morally transgressive companies and sustainable guidelines: seeking redemption or abusing trust?
Abstract Purpose This study aims to evaluate the impact of a sustainable production action on consumer trust and purchase intention by a company involved in moral transgression and also analyze the effect on consumer trust and purchase intention if a company, after green marketing, is identified as greenwashing spreader. Design/methodology/approach This qu
RAUSP Management Journal. Publicado em: 2022
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2. The Influence of Brazilian Biodiversity on Searching for Human Use Pharmaceuticals
This relatively short review will cover the history of some potential drug entities whose beginnings were from Brazilian flora and fauna that led to scientific findings many years later that could not even have been thought of at the time of their initial discovery. The first two are the discoveries of the effects of peptidic toxins from the highly poisonous
J. Braz. Chem. Soc.. Publicado em: 2017-03
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3. Distribuição de combustíveis no estado de São Paulo : estruturas de governança e oportunismo / Distribuição de combustíveis no estado de São Paulo : estruturas de governança e oportunismo
This work is directed to the study of transactions governance adopted by fuel distributors in the State of Sao Paulo with retail market sellers or gas stations. The applied theoretical approach lies on studies of New Institutional Economics, favoring the study of Transaction Costs Economics, using attributes of transactions defined by Williansom (1979) and o
IBICT - Instituto Brasileiro de Informação em Ciência e Tecnologia. Publicado em: 26/10/2012
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4. UtilizaÃÃo de extrato hidrossolÃvel de soja na elaboraÃÃo de bebida fermentada simbiÃtica / Use of hydrosoluble soybean extract in the preparation of symbiotic fermented beverage
In Brazil, the grain harvest in 2007/08 was about 145 million tons, a record for the domestic agriculture. In 2008 soybeans led to participation in the value of production of temporary and permanent crops with 39.18% which were superseded by the 2009/2010, in which the Paranà state reached the first place in soybean production in Brazil. As possible benefit
IBICT - Instituto Brasileiro de Informação em Ciência e Tecnologia. Publicado em: 02/07/2012
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5. Raciocínio pictórico: campos de cor no espaço
The object of this dissertation research involves the design, construction and theoretical analysis of color fields in a three dimensional space, developed through a pictorial reasoning. The starting point for the creation of these work pieces is the appropriation of common objects of everyday use. To address this, I will use Arthur Dantos concept of transfi
IBICT - Instituto Brasileiro de Informação em Ciência e Tecnologia. Publicado em: 03/11/2011
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6. Musicoterapia na reabilitação de funções cognitivas de paciente com lesão cerebral
Present in all cultures, whether to celebrate, praise or register ceremonial music brand history. It records meetings, disagreements and historical situations, makes present what is absent and automatically connects our memory of past events. This paper, with focus in the practical intentions of social and the care, aims to present the research done on inves
IBICT - Instituto Brasileiro de Informação em Ciência e Tecnologia. Publicado em: 04/05/2011
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7. IN THE COUNTRY OF FICTION: TRAVEL AND NARRATIVE IN BRAZILIAN AND ARGENTINE CONTEMPORARY LITERATURE. / NO PAÍS DA FICÇÃO: NARRATIVA E VIAGEM NA LITERATURA BRASILEIRA E ARGENTINA CONTEMPORÂNEAS.
The travel texts are a mark for the history of Latin America, and, consequently, the literature and the writers from there. This work analyses if the travel still a recurring theme in contemporary latin america literature. In this narratives the displacement and the mobility are relevant characteristics, that some thinkers consider as a brand of the contempo
Publicado em: 2011
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8. The stakeholders‟ involvement in the process of building and maintaining a destination brand
A destination is a place that attracts visitors for a temporary stay to participate in tourism related activities or non- activities. Globalization, the increased number of travelers and the increased buying power have increased the competition between the destinations and the destinations have become more substitutable. It has been agreed that destinations
Publicado em: 09/02/2010
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9. A INFLUÊNCIA DO GREEN MARKETING NA ESTRATÉGIA COMPETITIVA DE EMPRESAS BRASILEIRAS / THE INFLUENCY OF GREEN MARKETING IN THE COMPETITIVE ESTRATEGY OF BRAZILIAN COMPANIES
The widely accepted concept of sustainability affects people, governments and enterprises in different ways and requires the incorporation of new strategies. This dissertation aims to investigate the Green Marketing strategies adopted by Brazilian companies listed in the Business Sustainability Index of the São Paulo Stock Exchange (BOVESPA) and what is its
Publicado em: 2010
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10. Identificação das inovações : um estudo de caso nos hospitais que integram o sistema de saúde de Caxias do Sul - RS
The Brazilian Federal Constitution, promulgated in 1988, on its 196 article ensures that health is everybodys right and a state duty. The government management structure and its public policies have been influenced by health themes, so being addressed to innovation and competitiveness in Brazil. Innovation is an implementation of a new product (benefit or se
Publicado em: 2009
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11. Marca Bahia no turismo: uma análise sobre a adoção de uma identidade territorial na construção de uma marca-lugar. / Make Bahia in tourism: an analysis of the adoption of a local identity in the construction of a brand place.
Esta dissertação apresenta uma reflexão de natureza teórica sobre a adoção do conceito de identidade territorial para a construção de uma marca-lugar, por intermédio da qual procuramos compreender a noção de baianidade e a forma como ela foi instrumentalizada por governos estaduais no posicionamento da Bahia como destino turístico. O aporte teór
Publicado em: 2008
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12. AnÃlise experimental de sistemas de refrigeraÃÃo operando com R-290 e R-600a como fluidos refrigerantes alternativos
Refrigerants CFC (chlorofluorocarbons), as R-12, deplete the ozone layer which protects the surface of the earth, due to the presence of chlorine in their structure. The HCFC (hydrochlorofluorocarbons), as R-22, also have chlorine in their molecule and must be replaced as a refrigerant fluid. In Europe, brand new equipments are not produced with HCFC-22, sin
Publicado em: 2008