Trilhos da responsabilidade social: o caso do Metrà do Recife

AUTOR(ES)

Andrà Luis Josà da Silva

DATA DE PUBLICAÇÃO

2004

RESUMO

A public transportation company at the level of METROREC has a social responsibility intrinsic to its activities, because the transportation interferes in peopleâs quality of life, as well as with the productive process of the region. This way, the subject matter of this Paper on Masterâs Degree Conclusion â MDCP, refers itself to the analysis of the Social Responsibility incorporation into Recifeâs Subway (METROREC) and its reflex on the business dynamics when it comes to the attending of its transportation usersâ needing, associated to the indicators of social responsibility from Ethos Institute, coming from its stakeholders viewpoint. The research done characterizes itself as exploratory, being a study of case, which permitted analyze deeper the situation in question. The informations was collected together with the organization stakeholders, by the application of semi-structured interviews and a questionnaire from Ethos Institute. Beyond that, it had a documental analysis and a direct observation. The results showed that the social responsibility in the studied organization still presents itself in an incipient stage, although there is, from the high administration part, a real interest to have the social responsibility incorporated into the METROREC dynamics, through a culture turned to the practice of social actions in all levels of the company. This study also permitted to check that the attending of the transportation needing from the subwayâs users still doesnât allow us to consider the studied organization as a citizen-company

ASSUNTO(S)

social responsibility stakeholders transportation transporte administracao publica stakeholders responsabilidade social

Documentos Relacionados

• Acessibilidade e o valor da terra urbana: o caso do metrà do Recife
• Na linha do metrà : um estudo dos sentidos do trabalho para as mulheres que atuam como ambulantes nas estaÃÃes do metrà do Recife
• Diretrizes para gestÃo ambiental de um empreendimento metro-ferroviÃrio: estudo de caso: Metrà do Recife
• Ferramentas gratuitas para sites com realidade virtual: o caso metrà de Teresina
• A modernizaÃÃo da linha ferroviÃria sul para a expansÃo do metrà do Recife: um estudo sobre a trajetÃria da relaÃÃo entre a ferrovia e seus espaÃos contÃguos