Public and private action in the implantation and development of the geographic indication of coffee in Minas Gerais: evolution and perspectives of managerial initiatives / AÃÃES PÃBLICAS E PRIVADAS NA IMPLANTAÃÃO E DESENVOLVIMENTO DA INDICAÃÃO GEOGRÃFICA DO CAFÃ EM MINAS GERAIS: EVOLUÃÃO E PERSPECTIVAS NA VISÃO DE SEUS GESTORES

AUTOR(ES)
DATA DE PUBLICAÇÃO

2009

RESUMO

The Geographical Indication (GI) of agro-food products is a recent theme in the reality of the Brazilian agribusiness, still under development by the institutions of the country. GI presents itself as a social and economical development alternative, being an important alternative, giving value Brazilian agribusiness. The development of coffee GIs is based on that similar to wine, because the drink quality is intrinsically linked with the climate and soil conditions of the area where they are produced. In this sense, the general objective of this research was to analyze the divergences and convergences between the actions and initiatives of the public and private sectors, in the implantation and development of the Geographical Indication of coffee in Minas Gerais under two points of view: the state action, that formally delimits the certified territory and protects the intellectual property of the product; and the engagement of the local community, which unites around an ideal of valorization of territory and its cultural and social roots and edafoclimatic conditions. The theoretical foundation brought elements for an multidimensional analysis, approaching concepts in the social, institutional, organizational and economical realm of the Geographical Indications. As for the methodological aspects, it deals with an exploratory-descriptive research of qualitative nature carried out through the study of two cases, more precisely, of two coffee producing areas in the state of Minas Gerais formally demarcated. The data collection techniques were the interview, with a semi-structured script and documental research. The data analysis technique used was that of content analysis. The principal results found were that since 1996 until the present day, the government of Minas Gerais has been implementing the following public policies of incentives for the coffee production chain: CERTICAFÃ, AGROMINAS and CERTIFICA MINAS. The focus of CERTICAFÃ was the implantation of coffee origin certification beginning in 1996 and the demarcation of four large coffee producing areas. The implantation structure of the program had a series of misunderstandings which compromised the execution of its objectives and starting from 2000 the program began âdrying-upâ and entered in decline. In 2004 AGROMINAS came in with improvement proposals for the coffee productive chain infrastructure, but that did not foresee a continuity of the previous program or even propose a different certification strategy or differentiation of the Minas Gerais coffee. From 2008 the program CERTIFICA MINAS began proposing the implementation of a certificate based on âgood agricultural practices.â In this sense, it is concluded that the public policies did not have a continuity or even complementarity of their actions, harming the implantation programs that sought the differentiation of the coffee and which demanded a long term implementation strategy. Parallel to government action from Minas Gerais, coffee grower associations undertook action to obtain the recognition of GIs in smaller areas than those delineated under the scope of CERTICAFÃ. These private actions were essential to the development of Minas Gerais coffee GIs and consolidated themselves independently of state and federal government support. These coffee grower associations played important roles in the mobilization of the area coffee growers, the popularization of the GI mark, and coordination with the rest of the productive chain. In this sense, the relationship between public and private presented divergence and convergence of action and/or opinion which influenced in the development of GIs of coffee in Minas Gerais.

ASSUNTO(S)

indicaÃÃo geogrÃfica, certificaÃÃo, cafÃ, polÃticas pÃblicas em minas gerais administracao geographic indication, certification, coffee, public policy in minas gerais

ACESSO AO ARTIGO

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