Perception of the information technology use in the regional cooperative of pork producers of Passos-MG. / PercepÃÃo do uso da tecnologia de informaÃÃo na Cooperativa Regional de Suinocultores de Passos-MG

AUTOR(ES)
DATA DE PUBLICAÇÃO

2005

RESUMO

The objective of this dissertation was to analyze the process of information technolgy (IT) use in agribusiness, focusing the perception of the directors, employees and pork producers related to the Regional Cooperative of Pork Producers of Passos (Coperpassos). The data was colected based on the qualitative and quantitative aproach, using questionnaires, observation, field notes and semi-structured interviews. Among the subjects that were interviewed were directors, employees, managers, technicians and associate businessmen related to the Coperpassos. We noticed that the decision of using IT is related to the managing atitude of the rural businessman front to the activity. The results showed that the businessmen who use IT, those who are potential users and those who are resistant present different managment profiles. The chapter refering to data description, analysis and interpretation of the collected data presents first the pork producing chain in Passos. It emphasysis the critical factors mentioned by the interviewed subjects: the imput supply and consumer markets and the handiwork qualification. Then, we describe the software used by the cooperative (Copersis) and the profile of the pork producer member of the cooperative based on the questionnaires and declarations in the interviews. Another aspect that was evaluated was the use of information technology and the perceptions of advantages and barriers to its use from the point of view of pork producers who use IT and those who do not use IT, and also from the point of view of the cooperative employees. There was a similarity between the theoretic fundaments and the empiric results related to the impact of IT in organizations. Different actors identified the cooperative as a form of diffusing technology. This work presents the necessity of managing profissionalization, aknowledgement of the value of information and the benefits of control tools as pre-conditions for the effective use of informatization, therefor contributing for the difusion of IT. On the other hand, it pojnts out the necessity of a software development model that meets the managment necessities of the users.

ASSUNTO(S)

pork production cadeias produtivas pruductive s chain information technology rural management gerenciamento rural difusÃo tecnolÃgica impactos da tecnologia de informaÃÃo tecnologia de informaÃÃo administracao diffusing technology impacts of information technology suinocultura

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