Marketing e empreendedorismo nas empresas participantes do Prêmio Talentos Empreendedores de Santa Catarina, em 2003

AUTOR(ES)
DATA DE PUBLICAÇÃO

2004

RESUMO

This study treat about entrepreneurship and marketing, whoses subjects are not recents, although the first one gained greater impulse, mainly in the last ten years. The objective generality was study the micron and small companies of Santa Catarina State, participants of Talent the Enterprising Prize of 2003, promoted by the Serviço Brasileiro de Apoio a Micro e Pequena Empresa (SEBRAE/SC), as for the application of the marketing in these companies. In a specific way, analyzed the finalists and winning companies of the prize and the not finalists companies, verifying the significant difference of the activities and structure of marketing, among the selected stratus. The research started of the interest of the researcher to investigate if the marketing contributed in the conquest of the companies while finalists and winning of the prize, compared to the not finalists companies, as well as which the marketing aspects would have contributed or not in the result of the prize. The study was developed with quantitative method, of the type survey, with descriptive delineation. The joined results make possible to discover that the marketing contributed for the conquest of the winning companies and too point one relation of marketing and entrepreneurship. Key-words: Marketing. Entrepreneurship. Activities and structure of marketing.

ASSUNTO(S)

entrepreneurship marketing mercadologia marketing;empreendedorismo empreendedorismo marketing

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