Semiotics Of The Culture
Mostrando 13-24 de 57 artigos, teses e dissertações.
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13. Not "anything goes" : Umberto Eco s theory of interpretative cooperation and the limits of interpretation / Nem tudo vale : teoria da cooperação interpretativa e dos limites da interpretação segundo Umberto Eco
The thesis deals with the theory of interpretative co-operation and the theory of the limits of interpretation within Umberto Eco s theoretical works. Inside its four chapters the thesis aims to cover Eco s writings, by means of the approach of his theory of the codes (from the 1960 s and the 1970 s) and his theory of sign production, delineated in the books
Publicado em: 2010
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14. A fotografia sob a ótica processual: Antropologia da Face Gloriosa de Arthur Omar
The present research approaches a procedural analysis of the photo shoot Anthropology of the Glorious Face, by Brazilian artist Arthur Omar, from materials connected to his work, such as books, videos, sites and texts that present part of his production and discussions involving photographic nature. We will observe aspects of the creation of the artist that
Publicado em: 2010
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15. Funções não-representativas no design gráfico pós-moderno
This research seeks to understand the mechanisms of non-representational contemporary graphic design. The expression "non-representative" is intended to connote some kind of sign that is characterized by polysemy. In print, this aspect has insisted to emerge in many different manifestations. Despite its recurrence, this type of sign has not received the dese
Publicado em: 2010
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16. Do registro ao documentário: uma tradução verbo-visual-sonora na Amazônia
This research has proposed an analysis of the creation and the recreation process in the verb-sonorous work Tuyabaé Cuaá (The knowledge of the Ancient Pajés), whose author is the composer and writer Walter Freitas, born in Pará, Brazil a work which reverberates the Amazon culture and the authors fundamental knowledge of it. Its objective was to observe t
Publicado em: 2009
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17. Telenovela: técnicas de criação do popular e do massivo
A study of the cultural meanings of Brazilian soap operas, - the survey of the cultural and sign construction of the Brazilian soap opera, a tele-visual novel or series leading to convergence and a miscegenated culture. We propose analyzing soap operas as a hypertext script, given its plurality in reading, remitting us to: radio, review theater, photography,
Publicado em: 2009
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18. Gesture as image and image as gesture: hand gestures in commun / O gesto como imagem e a imagem como gesto: a gestualidade das mãos na comunicação
The goal of this work is to investigate hand gestures in both communication and culture. It also aims to understand the gesture as image, analyzing some hand gestures in Image History. There are genetic and social-cultural codes interlaced in hand movements. Consequently, there is no way not to take them into account, for hands incorporate everything they re
Publicado em: 2009
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19. Palavras e imagens da terra sem males : representações sobre o mito de origem Guarani Nhandewa
This research started when the Guarani Nhandewa group inhabiting Native Land Ywy Porã, municipality of Santa Amélia PR Brazil demanded a series of activities that would enhance the community?s traditional culture. Índios na visão dos índios ? T.I.Ywy Porã ? Povo Guarani Nhandewa, comprising pictures and reports, was published with their participation a
Publicado em: 2009
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20. UMA VISÃO SEMIÓTICA DOS VALORES DA CULTURA CAIPIRA MANIFESTADOS NAS LETRAS DE MÚSICAS DE RAIZ MOGI DAS CRUZES 2007
This work deals with a semiotic inquiry about values of the caipira culture, present in the lyrics of root music. We analyzed texts of the Brazilian country literature, with nostalgia, sentimentalism, values and ideology, which, like in every speech produced in verbal communication, holds the cultural ideology to which they are from. Current globalization pr
Publicado em: 2009
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21. Um exame da adjetivação no uso efetivo da língua na prática social do discurso publicitário
This dissertation is situated on the area of Critical Discourse Analysis, focusing both on a socio-cognitive perspective and on Social Semiotics, and its theme is the adjectivation processes found in written advertisements published in different magazines. The general purpose is to contribute for studies of Portuguese as it is spoken in Brazil and used in ad
Publicado em: 2009
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22. PUBLICIDADE NA DITADURA: CRÍTICA E RESISTÊNCIA NO REGIME MILITAR
This study seeks to identify spots of criticism and resistance in the Brazilian military regimen in advertisements of the Manchete magazine. It also observes the voice of an opposition that was censored had few channels of expression. The objective is to analyze the ads from the perspective of Semiotics of Culture, more accurately represented by the Czech se
Publicado em: 2008
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23. A imagem do cheiro: o paradoxo na publicidade de perfume
The current research approaches the comunicative modality we name: olfactory communication. We understand the perfume as a media form. We have investigated the history of the perfume in several civilizations and its use in the rituals. We have inserted some discoveries regarding the smell in the communication of the human being since their early age. As the
Publicado em: 2008
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24. Design and culture in global products: semiotics as the converging point. / Design e Cultura em produtos globais: a SemiÃtica como ponto de convegÃncia.
Design is strongly present in all aspects of human beings lives. Its demonstration in objects allows individuals to define themselves as social groups, to communicate with others and experience the world. The relationship between individuals and products, which in this case are using objects, is more complex than being merely material and economic issues. Th
Publicado em: 2008