Relationship With Customers
Mostrando 1-12 de 75 artigos, teses e dissertações.
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1. Relational attractiveness between supplier-customer in a supply chain
Abstract Purpose This study aims to evaluate the influence of factors attributed to relationship attractiveness between supplier and customer, from the supplier’s perspective. Design/methodology/approach The empirical exercise was based on the use of multivariate data analysis with confirmatory factor analysis and a partial least squares approach to stru
RAUSP Manag. J.. Publicado em: 2021-03
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2. The Relational Aspects of Luxury Consumption in Brazil: The development of a Luxury Customer Relationship Perception Scale and the Analysis of Brand Personality Influence on Relationship Perception on Luxury Fashion Brands
RESUMO O principal objetivo deste artigo foi desenvolver uma escala para mensurar a percepção de relacionamento entre consumidores de marcas de moda de luxo no Brasil. Para tanto, seguimos as orientações de Churchill (1979) e Rossiter (2002) para desenvolvimento de escalas, abarcando entrevistas e a criação de uma versão piloto da escala, submetida a
BBR, Braz. Bus. Rev.. Publicado em: 2019-06
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3. The Use of the 'Job to Be Done' methodology to identify value co-creation opportunities in the context of the Service Dominant Logic
RESUMO Organizações que atuam em contextos B2B adotam estratégias de cocriação de valor visando à fidelização de clientes. Fundamentando-se nos conceitos da Lógica Dominante do Serviço (LDS), o estudo propõe a utilização da técnica de Job to be done (JTBD) como método para apoiar a implementação dos conceitos da LDS. O resultado de um levant
BBR, Braz. Bus. Rev.. Publicado em: 2019-02
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4. The use of ICT tools to support collaborative product development activities: evidences from Brazilian industry
Abstract Paper aims This paper aims to understand the relationship between Information & Communication Technology (ICT), collaborative New Product Development (NPD) and customer satisfaction (NPD performance). Originality We target the relationship between ICT, collaborative NPD and NPD performance. ICT is assessed as a set of specific tools adopted by t
Prod.. Publicado em: 04/06/2018
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5. Classificação do café beneficiado: uma proposta para pagamento pela qualidade dos grãos
Brazil is the largest world coffee producer and exporter. The crop arrived in the country in the colonial period, in the mid-seventeenth century, and during much of the nineteenth and twentieth centuries was the Brazilian main export product. Brazil produces coffees of different qualities. In raw grain status, the product is traded after being benefited in t
IBICT - Instituto Brasileiro de Informação em Ciência e Tecnologia. Publicado em: 13/12/2012
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6. Alinhamento entre gestão do conhecimento e estratégia competitiva: um estudo de caso numa empresa de telecomunicações
Organizations nowadays are faced increasingly with a highly competitive environment, globalization, where the process of constant innovation has charged them a proactive and dynamic behavior, in that they often find themselves forced to anticipate the needs and desires of their customers and many cases establishing and maintaining these in same needs and des
IBICT - Instituto Brasileiro de Informação em Ciência e Tecnologia. Publicado em: 17/08/2011
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7. A RELAÇÃO ENTRE INOVAÇÃO, AMBIENTE E DESEMPENHO: um estudo nas empresas instaladas em incubadoras tecnológicas de Santa Catarina
This study examines the relationship between innovation, organizational environment and performance as perceived by managers of companies located in business incubators. To answer the research problem, and the proposals of this study, we opted to use a quantitative survey, and a descriptive approach in relation to its purpose. Data were collected by means of
IBICT - Instituto Brasileiro de Informação em Ciência e Tecnologia. Publicado em: 31/05/2011
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8. Experiências de consumo e satisfação dos clientes no setor supermercadista: um estudo no interior do Estado de São Paulo / Consumer experience and customer satisfaction in supermarkets: a study in the interior of São Paulo
This research aimed to identify which elements of the consumer experience are more important for the formation of customer satisfaction in supermarkets in the interior of São Paulo. To achieve our objective, we opted for the operation of a field survey with a sample of 750 individuals chosen for convenience and stratified, and the criterion used to divide t
IBICT - Instituto Brasileiro de Informação em Ciência e Tecnologia. Publicado em: 06/04/2011
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9. Otimização do corte de pontas de um aço livre de intersticiais laminado a quente usando tesoura do tipo guilhotina / Optimization the cut edge of a hot rolled interstitial free steel using a guillotine type shearing machine
The automotive industry\ s demand for high formability steels for use in exposed body panels motivated the development of several interstitial free (IF) steels specifications at Companhia Siderurgica Nacional. The \"IF-Ti\" steel specification belongs to the special deep drawing steels group (CSN EEP-IF), with yield strength <380 MPa, and among all grades of
IBICT - Instituto Brasileiro de Informação em Ciência e Tecnologia. Publicado em: 21/02/2011
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10. Aplicabilidade do sistema de custeio baseado em atividade e tempo em indústria de bebidas
Diferenciar-se é uma questão de agregação constante de valor, pensamento enxuto, retenção de talentos, atenção as boas práticas de gestão e a todas as partes envolvidas. Alcança sua missão aquela organização que aproveita o maior número de oportunidades lançadas a todos, porém aproveitadas por aqueles que as identificam e executam ações a
IBICT - Instituto Brasileiro de Informação em Ciência e Tecnologia. Publicado em: 2011
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11. Impacto do alinhamento da estratégia de negócios sobre o desempenho. / Impact of the business strategy alignment on the organizational performance.
This thesis proposes a theoretical model of internal strategic alignment and defends the hypothesis that an internal alignment, from the proposed model, is positively related to organizational performance. It is defined that the strategy, considering Miles and Snow typology, and the environmental uncertainty moderate this relationship. The alignment is conce
Publicado em: 2011
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12. Paixão pelo consumo e consumo pela paixão : a relação entre produtores de marketing e consumidores no contexto do futebol
In a society in which consumption has become a major form of social mediation, this thesis aimed to explore how the configuration of the relationship between producers and consumers of marketing influences consumption. To accomplish this goal we studied the context of a great Brazilian football club and its fans. This context was chosen because of the import
IBICT - Instituto Brasileiro de Informação em Ciência e Tecnologia. Publicado em: 2011