Network Marketing
Mostrando 13-24 de 37 artigos, teses e dissertações.
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13. Tsunami comunicacional : navegando nas ondas virtuais de uma celebridade
Este trabalho analisa a utilização da internet como espaço comunicacional para a interação entre a cantora brasileira Cláudia Leitte e seu público. Por meio das funções da linguagem predominantes em redes sociais como o Twitter e o Orkut, procura-se identificar as características dessa nova relação entre uma celebridade e o fã no ciberespaço. E
Publicado em: 2010
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14. COMPRAS ON-LINE: POR QUE OS COMPRADORES FICAM INSATISFEITOS? / ONLINE SHOPPING: WHY CONSUMERS GET DISSATISFIED?
This dissertation has as object identify on online shopping: why consumers get dissatisfied, what are the main reasons of the consumers complains, through the www.reclameaqui.com.br website. On the internet channel, the consumer not only buys, but reports dissatisfaction with particular product/service, brand or company. Negative comments in the network are
Publicado em: 2009
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15. Application of stochastic models to determine customers lifetime value for a Brazilian supermarkets network
Este artigo estuda estratégias para avaliar o valor do tempo de vida do cliente (CLV). Tradicionalmente, heurísticas baseadas em variáveis medindo recência, freqüência e valor monetário (RFM) são utilizadas para determinar os melhores clientes. Aqui, algumas formas de explorar diretamente estes parâmetros para predizer o CLV são comparadas com uma
Pesquisa Operacional. Publicado em: 2008-12
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16. Proposta de método de planejamento e gestão estratégica de marketing para empresas organizadoras de eventos em redes de turismo / Proposition of strategic marketing planning and management method for events organizer companies at tourism networks
This is a theoretical and empirical dissertation which presents as result a proposal of method or sequence of steps with concepts, analysis, "tools" and fundamental activities to the strategic marketing planning process at the special events organizer companies, seen as companies inserted in networks of organizations that deal with tourism events demand. In
Publicado em: 2008
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17. Incentivos em canais de distribuição: um estudo comparativo entre o Brasil e os EUA no setor de defensivos agrícolas / Incentives in channels of distribution: a comparative study between Brazil and the USA in the sector of defense
Incentive programs are a set of benefits offered by manufacturers to dealers as dealers achieve the objectives established by manufacturers. Incentives in marketing channels are used by manufacturers to allocate resources and to align channel members objectives. Although marketing channel incentive programs have been widely used by different industries, they
Publicado em: 2008
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18. ESTRATÉGIA E COMPETITIVIDADE NUMA REDE DE HOTÉIS: UM ESTUDO DA REDE VERSARE DE HOTÉIS / STRATEGY AND COMPETITIVITY IN A HOTEL NETWORK: A STUDY OF REDE VERSARE DE HOTÉIS
The huge web which involves new dimensions in the world communication and transportation areas, due to the globalization of the economies, has provided a growing improve of tourism in the last decades of the 20th century. Besides the tourism leveraging strategies, implemented by countries and regions, new business niches have risen, such as ecological, relig
Publicado em: 2008
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19. Evolução da cadeia de suprimentos na indústria de produtos e soluções para redes de computadores: estudo de múltiplos casos / Supply-chain evolution in the network industr y: multiple cases study
This thesis studies the process and mechanisms of Supply-Chain changes in fast clockspeed industries, focusing the cyclical movements toward vertical integration and horizontal disintegration, according to Charles Fines Double Helix model. Other elements, derivate or inductors from these changes have also been studied such as outsourcing activities, growing
Publicado em: 2008
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20. Área de influência varejista : um estudo em uma rede de supermercados da cidade de Londrina
Na administração de uma rede varejista, as decisões relativas à localização das lojas estão entre as mais importantes, pois a escolha inadequada dos pontos de venda pode significar o fracasso da organização. A escolha de uma boa localização para instalação de um varejo está intrinsecamente ligada à identificação e análise da área de influ�
Publicado em: 2008
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21. ESTRATÉGIAS DE COMERCIALIZAÇÃO DE LEITE E DERIVADOS LÁCTEOS: UM ESTUDO DE CASO / STRATEGIES OF MARKETING OF MILK AND DAIRY PRODUCTS: A CASE STUDY
The objective of this work was to present how the milk industry formulates its strategies for the maintenance of a lasting relation with the retail customer. This present dissertation deals with the strategic management and their relationship with the supermarket sector- their main client. The use of the five competitive dimensions - negotiation, flexibility
Publicado em: 2008
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22. STRATEGIES OF MARKETING OF MILK AND DAIRY PRODUCTS: A CASE STUDY / ESTRATÉGIAS DE COMERCIALIZAÇÃO DE LEITE E DERIVADOS LÁCTEOS: UM ESTUDO DE CASO
The objective of this work was to present how the milk industry formulates its strategies for the maintenance of a lasting relation with the retail customer. This present dissertation deals with the strategic management and their relationship with the supermarket sector- their main client. The use of the five competitive dimensions - negotiation, flexibility
Publicado em: 2008
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23. Politica espacial brasileira e a trajetoria do INPE (1961-2007) / Brazilian space policy and the trajectory of INPE (1961-2007)
This thesis analyzes institutionalization process of the National Institute of Space Research (INPE) on the context of the Brazilian space policy in the period of 1961 to 2007, seeking to investigate what are the factors that contribute to an effective policy to ensure the development and sustainability of a research institution, as the INPE acquired stabili
Publicado em: 2008
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24. Televisão digital: atributos tecnológicos e princípios pedagógicos para implementação no contexto escolar. / Digital television: technological attributes and pedagogical principles for implementation within the school context.
The article treats a reflection on the digital television as a tool to expand the society access to information for its cultural formation and promotion of the citizenship as well as the role of its insertion in both educational and school Brazilian contexts. This study supplies the required theoretical, conceptual and historical support necessary to the deb
Publicado em: 2008