Network Marketing
Mostrando 25-36 de 37 artigos, teses e dissertações.
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25. RELATIONSHIP MARKETING APLLIED IN COOPERATION NETWORK: THE CASES OF MANIA SUL NETWORK AND CONSTRUMAIS NETWORK / MARKETING DE RELACIONAMENTO APLICADO A REDES DE COOPERAÇÃO: OS CASOS MANIA SUL E CONSTRUMAIS
In the present study, relationship marketing actions have been approached from the symbiosis of the models described by Vavra (1993) and Souza (1997) in two groups of small retail sale companies together in a cooperation net. The nets Construmais and Mania Sul", which work as a construction material store and a supermarket store, respectively, have been stud
Publicado em: 2007
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26. A cultura da hospitalidade como fundamento do bom relacionamento na hotelaria / The hospitality culture as a foundation of the good relationship at hotel network
A hospitalidade é a arte de bem receber a alguém, e está baseada na relação estabelecida entre um anfitrião e um hóspede, na qual a preocupação com o próximo é autêntica, o que possibilita um relacionamento amistoso baseado em valores humanos entre as pessoas. O Brasil possui uma estrutura cultural que favorece a hospitalidade, pois o brasileiro
Publicado em: 2007
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27. A percepção dos publicitários brasileiros sobre a ferramenta de comunicação de marketing Branded Content
The conducted survey intended to verify the perception of Brazilian advertising agents in relation to the following phenomena: the potential of Branded Content and product placement, and the impact of technological advances on the effectiveness of publicity in television. To do so, a qualitative research was developed by using the analysis content technique.
Publicado em: 2007
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28. ANÁLISE DO PERFIL DAS AGROINDÚSTRIAS FAMILIARES SITUADAS NA REGIÃO DO CONDESUS / PROFILE ANALYSIS OF FAMILY AGRICULTURAL INDUSTRIES IN THE REGION OF CONDEUS
This essay gives an analysis of the profile of the family agricultural industries which are working nowadays in the region of Sustainable Development of Fourth Colony Partnership (CONDESUS). The CONDESUS is formed for nine cities and it is located in the central region of RS state. In this dissertation the New Institutional Economy (NIE) is used as a theoret
Publicado em: 2007
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29. Application of net marketing a distribution´s company / Aplicação do marketing de rede numa empresa de distribuição
Nas últimas décadas e mais fortemente no início do século XXI, tem se presenciado uma maior projeção, uma maior compreensão e uma maior aceitação do Marketing de Rede de Distribuição como um negócio e um processo de distribuição, divulgação e comercialização de produtos e serviços que pode ser adotado por quaisquer dos segmentos da economi
Publicado em: 2006
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30. Comunidades virtuais como fonte de informaÃÃes para estratÃgias mercadolÃgicas: o caso do setor de turismo. / Virtual communities as source of information for marketing strategies: the case of the tourism sector
The evolution of new communication and information technology has introduced new ways of making business. In this context, Internet arises as a major technological innovation, whose utilization has undergone by an exponential growing, that allows great opportunities for organizations to reach consumers and improve theirs relationships. Considering the indisp
Publicado em: 2006
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31. Canais de atendimento bancário e satisfação do cliente : estudo em bancos de varejo
Retail banks are focusing on their clients and investing in delivery channels for individuals, trying to provide high-quality customer services, and allowing the consumers to do their banking anytime, anywhere, selecting their own way to do business with banks. This strategy is part of what is known as relationship banking marketing. The goal of relationship
Publicado em: 2006
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32. PLANEJAMENTO DE SISTEMAS FIXOS PARA ACESSO SEM FIO EM FAIXA LARGA OPERANDO EM AMBIENTES ABERTOS EM FREQÜÊNCIAS ENTRE 10 E 66 GHZ / PLANNING OF OUTDOOR BROADBAND FIXED WIRELESS ACCESS SYSTEMS OPERATING AT 10-66 GHZ BAND
The development of outdoor fixed broadband wireless access (BWA) systems operating at 10-66 GHz frequency requires a carefully planning in order to maximizing the use of the bandwidth, maximizing network capacity, assuring minimum requirements of availability and minimizing costs in an environment and in a frequency band where the propagation of electromagne
Publicado em: 2006
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33. A Importância dos centros de informação e assistência toxicologica e sua contribuiçãona sua minimização dos agravos à saúde e ao meio ambiente no Brasil
According to estimates, thousands of products that are potentially hazardous to human health and environmental homeostasis 2 (medicines, cleaning products, pesticides, cosmetics, and other chemical and biological agents) are now on the market, and that dozens more enter the market every year. Based on an analysis of documents and the pertinent legislation, t
Publicado em: 2006
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34. MODELO GENÉRICO PARA O AMBIENTE DE COMÉRCIO ELETRÔNICO ENTRE EMPRESAS - B2B / A GENERIC MODEL FOR THE B2B ENVIRONMENT
The Internet-based Electronic Commerce environment for interrelations among companies, known as B2B, is very complex. In order to operate in it, a tool is required to provide an integrated view of the diverse elements that interact in this business environment, facilitate its comprehension and support decision taking and the elaboration of strategies that ad
Publicado em: 2004
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35. Uma estrutura de suporte para adaptação em jogos 3D multiusuário
With the growing dissemination and reliability of wireless networks and the emergence of devices with more and more processing and communication power, applications up to now restricted to PCs are being envisaged to run on devices as heterogeneous as wrist clocks with GPS locators, refrigerators with internet access, up to mobile phones, PDAs, settop- boxes
Publicado em: 2003
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36. Mudança estratégica: o caso da expansão do Boticário
The aim of this research was to detect how strategy changes took place in a successful organization. This was an unique case study focused on O BOTICÁRIO, a cosmetic and perfumery company in the state of Paraná, Brazil. Some information (from primary data) was obtained through interviewing members of the retail development department. Extra information was
Publicado em: 2002