Medical Advertising
Mostrando 1-12 de 14 artigos, teses e dissertações.
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1. Medical advertising on social media
Brazilian Journal of Otorhinolaryngology. Publicado em: 2022
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2. Classification of plastic surgery malpractice complaints brought before the São Paulo Medical Board that were treated as professional-misconduct cases: a cross-sectional study
ABSTRACT BACKGROUND: Nowadays, there is an ethical and moral necessity to establish rules that govern professional attitudes and conduct. In the medical field, these rules are multifaceted, given the health consequences inherent to medical procedures. Ethics is an even more delicate subject when it comes to plastic surgery, since one of the aims of this pa
Sao Paulo Med. J.. Publicado em: 2020-03
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3. Evaluation of medicines advertising in medical journals
Este trabalho objetivou analisar propagandas de medicamentos sujeitos à prescrição, que foram veiculadas em três periódicos das áreas de cardiologia e neurologia, dirigidos a profissionais de saúde. A análise envolveu critérios baseados na legislação em vigor, além de outros, e das referências bibliográficas. Averiguou-se a presença dos seguin
Brazilian Journal of Pharmaceutical Sciences. Publicado em: 2009-06
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4. Reprodução assistida, bioética e discurso científico : estratégias discursivas da revista Veja nos anos 2001 e 2002
This dissertation focus on discourse strategies about Assisted Human Reproduction, as they appear in Veja magazine during the years 2001 and 2002. Discourse analysis, as it is worked out here, is based on Foucaults conceptions and it employs two techniques: discourse series analysis and enunciation analysis. The dissertation describes derivations of enunciat
Publicado em: 2007
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5. A orientação de trabalho do propagandista da indústria farmacêutica: aplicação da escala soco / The orientation of the propagandist work of the pharmaceutical industry: application of the scale punch
Esta dissertação analisou a orientação de trabalho do propagandista da indústria farmacêutica no mercado de Fortaleza, mediante a aplicação da escala SOCO (Orientação a Vendas - Orientação ao Cliente), que, por sua vez, teve o objetivo de medir o grau de comprometimento dos propagandistas na venda orientada aos médicos, ajudando-os a tomar decis
Publicado em: 2007
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6. Tele-education environment and didactic iconography / "Ambiente de tele-educação e iconografia didática"
The paper evaluated the use of slogans and computational 3-D iconography for educational purposes. Three textual forms were applied (long topics; slogans; combination of the two previous forms), in order to evaluate the learning of third-year medical students about Sexually Transmitted Diseases. Ten multiple-choice questions were applied immediately after re
Publicado em: 2005
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7. SPES - saúde pública, educação e comunicação: estratégias de sedição/sedução (1938-1969)
We privilege as a subject of study the Section of Sanitary Advertising and Education of the Secretary of Health and Education of São Paulo, which emerged in the thirties and ended its activities in 1969. Through its textual production, imagery and verbal written, in its different forms of expression, it is aimed to catch in flagrant the different interfaces
Publicado em: 2001
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8. "The medical pundits": doctors and indirect advertising in the lay press 1922-1927.
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9. Should medical journals carry drug advertising? Yes
No one can fail to notice the adverts in medical journals but are they really necessary? Richard Smith maintains they are essential to editorial independence, whereas Gareth Williams argues that they undermine a journal's integrity
BMJ Publishing Group Ltd..
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10. Should medical journals carry drug advertising? No
No one can fail to notice the adverts in medical journals but are they really necessary? Richard Smith maintains they are essential to editorial independence, whereas Gareth Williams argues that they undermine a journal's integrity
BMJ Publishing Group Ltd..
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11. Attitudes of Asian medical students towards smoking.
BACKGROUND--There have been numerous studies on smoking habits among young adults in developed countries. Similar data from developing countries are scanty. METHODS--A survey of medical students from one of the medical colleges in Pakistan assessed their smoking habits and attitudes towards smoking. In June 1993 a coded survey questionnaire was sent to each
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12. Do drug advertisements provide therapeutic information?
In this study of advertisements appearing in medical periodicals and by direct mail advertising to general practitioners, Dr. Stimson, a sociologist, concludes that from what is intended to provide therapeutic information hardly any therapeutic information is provided. He reminds the reader of the safeguards which surround all drug advertising by law and by