Marketing Incentives
Mostrando 1-12 de 18 artigos, teses e dissertações.
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1. ABSORPTIVE CAPACITY OF SIGNALS CAPTURED FROM ENVIRONMENT FOR INNOVATION
RESUMO Objetivo: Descrever a capacidade absortiva (ACAP) de empresas industriais sergipanas, do segmento de confecção têxtil, para os sinais capturados do ambiente que indicam necessidade de inovação em resposta às mudanças do mercado. As bases teóricas da capacidade absortiva postulam que a empresa que desenvolve essa capacidade possui habilidade e
RAM, Rev. Adm. Mackenzie. Publicado em: 04/11/2019
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2. GREEN PRODUCTS: A CROSS-CULTURAL STUDY OF ATTITUDE, INTENTION AND PURCHASE BEHAVIOR
ABSTRACT Purpose: 1. to investigate if a difference is found between university students of both countries. 2. to provide an analysis of the attitudes, intentions, and behavior of Brazilian and Canadian university students regarding the purchase of green products. Originality/value: The relevance includes a cross-cultural study between Brazil and Canada an
RAM, Rev. Adm. Mackenzie. Publicado em: 2017-10
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3. Processo de formação de estratégias de marketing na hotelaria paraibana
This paper aims to analyze the marketing strategies formation process in hotels, located in the city of João Pessoa. The strategy making process seeks to understand how they are formulated within the organizations, as well as changes occur throughout this process. To understand the strategies formation process, was used as a methodological procedure qualita
IBICT - Instituto Brasileiro de Informação em Ciência e Tecnologia. Publicado em: 30/08/2011
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4. Aplicação de um modelo cognitivo para análise de tomada de decisão em ambiente de desenvolvimento orçamentário
The models usually used by the companies to monitor and to foresee the decision making process, searching for the ideal level of success in decisions, in many cases they are not appropriate. This happens because many of these decisions involve aspects that could not be foreseen in the rational models of the decision making process, like the intuition of the
Publicado em: 2010
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5. UM ESTUDO SOBRE O CONSUMO DE PRODUTOS DE HIGIENE E BELEZA CAPILAR NAS CLASSES DE BAIXA RENDA / A STUDY ON THE MEANING OF THE CONSUMER OF BEAUTY AND HYGIENICS PRODUCTS FOR HAIR IN THE LOW INCOME CLASS
The economic growth occurred in Brazil in the last decade has emerged a slice of the market hitherto repressed consumption, the classes C, D and E. The number of jobs, access to credit, raising the income, combined with government incentives such as the Bolsa Família program and welfare, produced a phenomenon without precedent in the history of the country,
Publicado em: 2009
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6. O ECR na Relação - Fornecedor X Atacadista
This report titled Research About the ECR in the Suppliers X Wholesalers Relationship in Brazil , was developed by Professor Manoel A.S. Reis for the Nucleus for Research and Publications (NPP) of Fundacão Getulio Vargas de Sao Paulo. In the beginning some important concepts for the understanding of the text and considerations about ECR and its history in
Publicado em: 25/09/2008
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7. Marketing da Cultura e das Artes: a Dinâmica do Consumo de Produtos Culturais no Brasil
The purpose of this research was to study the dynamics of the consumption of cultural products and to identify the key driving factors, like media, cultural marketing programs, and cultural polices, among others. The theories of consumer behavior and cultural products marketing management were reviewed and some data on cultural demand and cultural practices
Publicado em: 25/09/2008
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8. Incentivos em canais de distribuição: um estudo comparativo entre o Brasil e os EUA no setor de defensivos agrícolas / Incentives in channels of distribution: a comparative study between Brazil and the USA in the sector of defense
Incentive programs are a set of benefits offered by manufacturers to dealers as dealers achieve the objectives established by manufacturers. Incentives in marketing channels are used by manufacturers to allocate resources and to align channel members objectives. Although marketing channel incentive programs have been widely used by different industries, they
Publicado em: 2008
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9. O fenÃmeno pÃs-mangue na cena musical pernambucana
Post-Mangue constitutes a socio-cultural musical genuinely contemporary phenomenon , in which predominates an independent musical production. The bands rehearsal, recording, burning, reproduction and release of their CDs and DVDs are made feasible by their own resources and by public cultural incentives. Some local events, such as Abril Pro Rock, RecBeat, Co
Publicado em: 2008
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10. Influência dos estímulos ambientais na satisfação do consumidor : estudo de caso em parque aquático à luz da teoria cognitiva das emoções
Being sustained in the Environmental Psychology, especially in the cognitive theoretical model that configures a structure of the type stimulus-organism-response (S-O-R) and in the theories of Grewal and Baker (1994), Izard (1977) and of Oliver (1997), they were gathered evidences that aid the relationships proposed among the studied variables. Like this, it
Publicado em: 2007
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11. Influência dos estímulos ambientais na satisfação do consumidor : estudo de caso em parque aquático à luz da teoria cognitiva das emoções
Being sustained in the Environmental Psychology, especially in the cognitive theoretical model that configures a structure of the type stimulus-organism-response (S-O-R) and in the theories of Grewal and Baker (1994), Izard (1977) and of Oliver (1997), they were gathered evidences that aid the relationships proposed among the studied variables. Like this, it
Publicado em: 2007
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12. PLANEJAMENTO DO TURISMO EM ÁREAS RURAIS Estudo do Roteiro Nostra Colônia- Jaguari-RS / PLANNING OF TOURISM IN RURAL AREAS A study of Nostra Colônia project Jaguari, RS
The practice of planning is fundamental when the implementation of rural tourism is intended. A properly conducted planning provides insights into positive as well as negative impacts of an action or innovation. In this sense, this study ascertains the different phases of rural tourism activity in the Nostra Colonia Project, in Jaguari, RS. Rural tourism in
Publicado em: 2007