Influência dos estímulos ambientais na satisfação do consumidor : estudo de caso em parque aquático à luz da teoria cognitiva das emoções

AUTOR(ES)
DATA DE PUBLICAÇÃO

2007

RESUMO

Being sustained in the Environmental Psychology, especially in the cognitive theoretical model that configures a structure of the type stimulus-organism-response (S-O-R) and in the theories of Grewal and Baker (1994), Izard (1977) and of Oliver (1997), they were gathered evidences that aid the relationships proposed among the studied variables. Like this, it was arrived to the problem for which she look for to give answer: which the influence of the environmental incentives and of the emotions about the formation of the consumer s satisfaction in the use of the radical toys of an aquatic park? To answer this subject, the influence of the emotions was investigated in the formation of the satisfaction, starting from the coming environmental incentives of the experiences lived in the radical rides of the largest aquatic park of Latin America. The used methodology was of exploratory-descriptive nature, through the application of a survey, being used of the method "snow ball" and of analysis statistical multivaried. With the study, it was possible to verify that the environmental incentives, as well as the negative said emotions, influence positively in the satisfaction level and that, not always, those negative emotions take the a dissatisfaction feeling or of removal to a certain place or object, contradicting Oliver s conclusions (1997).

ASSUNTO(S)

marketing - dissertaÇÕes administracao de empresas administraÇÃo - dissertaÇÕes

ACESSO AO ARTIGO

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