Market Segmentation
Mostrando 13-24 de 71 artigos, teses e dissertações.
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13. Estratégias de segmentação da hotelaria para o turismo de negócios: um estudo em São Luís (MA) / Segmentation strategies of hotel management to business tourism: a study in São Luis (MA)
Tourism is an activity in high expansion in its more varied forms, either for leisure reason or business-oriented it presents statistics of growth sometimes bigger than the percentage of growth in economy. The focus of this study is the business-oriented trips, which has great importance for the development of tourism and hotel management activity even in lo
Publicado em: 2010
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14. Turismo comunitário e populações tradicionais: o caso do Faxinal Barra Bonito no Municipio de Prudentopolis-PR
In the early 1980 the alternative tourism begins to gain strength in Brazilian market. This activity shows problems caused by mass tourism that explore fragile environment in an unthinking way putting the customs and habits of the local communities under threat as well as the local flora and fauna. In Paran? State there is a great potential to develop this k
Publicado em: 2010
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15. TURISMO COMUNITÁRIO E POPULAÇÕES TRADICIONAIS: O CASO DO FAXINAL BARRA BONITA NO MUNICÍPIO DE PRUDENTÓPOLIS - PR
In the early 1980 the alternative tourism begins to gain strength in Brazilian market. This activity shows problems caused by mass tourism that explore fragile environment in an unthinking way putting the customs and habits of the local communities under threat as well as the local flora and fauna. In Paraná State there is a great potential to develop this
Publicado em: 2010
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16. Memória social e ecologia histórica: a agricultura de coivara das populações quilombolas do vale do Ribeira e sua relação com a formação da mata atlântica local / Social memory and historical ecology:slash and burn agriculture in the formation of an Atlantic rainforest area inhabited by quilombola communities, Ribeira Valley, Brazil
The Atlantic Rainforest is one of the worlds most diverse and threatened biomes. The majority of its remnants are located at the Ribeira Valley (SP) where several of the States quilombola populations remain. The Valleys quilombos originated from a population of freed, abandoned or refugee slaves brought to the region in the beginning of the European coloniza
Publicado em: 2010
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17. Desempenho de híbridos de tomate de mesa em função de sistemas de condução e da densidade populacional / Performance of tomato hybrids for fresh market in relation to training systems and planting densities
Realizaram-se dois experimentos, em condições de campo, com os objetivos de (a) determinar o efeito de sistemas de condução de plantas e de tutoramento sobre a produção e seus componentes em híbridos de tomate de mesa de hábito de crescimento indeterminado dos segmentos Salada Longa Vida (SLV) e Santa Cruz (SC) (Experimento 1), e (b) avaliar o efeito
Publicado em: 2010
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18. Market segmentation by cohorts and generations / A segmentação de mercado por meio de coortes e gerações
Este trabalho teve como objetivo estudar de maneira exploratória a segmentação por meio de coortes, através de sua literatura e da opinião de profissionais e especialistas de marketing sobre o tema. Buscando verificar a influência das coortes na estratégia de marketing e analisar as tendências da pesquisa realizada anteriormente, algumas etapas foram
Publicado em: 2009
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19. Proposta de metodologia para reconhecimento de anseios de segmento do mercado residencial: construção de um protocolo para estruturação de um banco de dados na cidade de São Paulo. / Methodology proposal for recognition of yearnings of the residential market in real estate: design pf a protocol for structuring in the São Paulo city.
In this work the proposal is a methodology for recognition of yearnings of the residential market in real state. A protocol will be developed regarding to a research project for the formatting of a data base and the adjusted treatment of information. The research project goes from the development of a questionnaire following scientific directions, based on t
Publicado em: 2009
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20. Estudo sobre segmentação de mercado consumidor por atitude e atributos ecológicos de produtos / Study about market segmentation by attitude and consumer good´s ecologically characteristics.
Este estudo pretendeu verificar se a combinação das variáveis atitude e atributos ecologicamente corretos de bens de consumo pode ser utilizada como base para a segmentação de mercado. Para satisfazer a essa proposição, buscou-se, primeiramente, o domínio da teoria disponível sobre os temas a ela relacionados, que serviu de base à pesquisa de campo
Publicado em: 2009
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21. UM MODELO DE RISCO DE CANCELAMENTO DE CLIENTES DE TELEFONIA FIXA - A APLICAÇÃO DA REGRESSÃO LOGÍSTICA PARA RETENÇÃO DE CLIENTES / A MODEL TO MEASURE CUSTOMERS CANCELLATION RISK IN TELECOMMUNICATIONS - THE APPLICATION OF LOGISTIC REGRESSION FOR CUSTOMER RETENTION
The current organizational environment is marked by a high competitiveness, high turbulence and rapid and discontinuous changes in companies¿ macro environment. Scenario requires focus on customers and strategies geared towards maintaining a fruitful relationship for both parties (customer and company), with long-term vision. This dynamics of this market is
Publicado em: 2009
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22. PRINCIPAIS FATORES DE MERCADO QUE DETERMINAM A DECISÃO SOBRE CRECHES NA CIDADE DO RIO DE JANEIRO / MAIN MARKET DETERMINANTS OF CHILD CARE SERVICES IN RIO DE JANEIRO
The first childhood is fundamental for the physical and psychological development of human beings, influencing them for the rest of their lives. In this way, offering adequate child care services, based in a correct mapping of customers¿ necessities is extremely important. Derived from this motivation, this work aims to analyze the relevant characteristics
Publicado em: 2009
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23. FACTORS INFLUENCING THE CHOICE FOR STRATEGY CONSULTING SERVICES IN THE TELECOMMUNICATIONS MARKET: A CONJOINT ANALYSIS APPLICATION / FATORES QUE INFLUENCIAM A CONTRATAÇÃO DE SERVIÇOS DE CONSULTORIA ESTRATÉGICA NO MERCADO DE TELECOMUNICAÇÕES : UMA APLICAÇÃO DE ANÁLISE CONJUNTA
Building offers and services portfolio are significant challenges, and for sure, represent important tasks in the marketing strategy activities of all major companies. In services marketing, due to its intrinsic subjective environment, this process becomes even more sensitive and key for achieving expected results. Its role in ensuring customer¿s perception
Publicado em: 2009
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24. A trajetória profissional de mulheres na educação física: estudo psicossocial de gênero, identidade e trabalho em profissões masculinas / The professional trajectory of women in physical education: a social psychological study of gender, identity and work in masculine
The present study examines sexual discrimination in the professional trajectories of women that, specifically, followed a career as professors in Physical Education. Women who were pioneers in the decades of the 1940`s and 1950`s through their entry into the university course in the field and with building of life histories related to personal projects in th
Publicado em: 2009