Market Segmentation
Mostrando 25-36 de 71 artigos, teses e dissertações.
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25. "Mídia, Cultura e Desenvolvimento: Estudo Comparado de Revistas Regionais"
Historically considered as national, the magazine medium has been reinvented in the regions. Its tradicional patterns are going through a readaptation and the dominant schemes in its journalistic production are no longer homogeneous. There is an area movement looking for a new market, embedded in the regional specificities and socio-economic development char
Publicado em: 2009
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26. As relações de trabalho no setor aereo : estudo sobre o impacto das transformações no transporte aereo regular no Brasil sobre os trabalhadores / Labor relations in the transport sector : a study on the impact of changes in the airline in Brazil on workers
In this thesis we analyze the changes in the air transport sector in Brazil between 1990 and 2006 as well as the main impacts on labor relations in the sector. To understand these changes, we initially analyze the airline industry since the creation of the first companies, the formation of its regulatory framework, until the period of intense movements of ex
Publicado em: 2009
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27. INDICAÇÕES GEOGRÁFICAS E DESENVOLVIMENTO TERRITORIAL: AS EXPERIÊNCIAS DO RIO GRANDE DO SUL / GEOGRAPHICAL AND TERRITORIAL DEVELOPMENT: THE EXPERIENCES OF RIO GRANDE DO SUL
The new territoriality is, in a geographic area, the socio-cultural interaction determined by present or past affinities, which gives it a distinct identity. Thus, this concept has now become an important subject of study in the social sciences, as well as an object of public policies that aims at designing strategies for development from territorial specifi
Publicado em: 2009
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28. Testando a existência de efeito Lead-lag entre os mercados acionários norte-americano e brasileiro
This study is aimed at identifying the existence of lead-lag effects between the US stock market, represented by the New York Stock Exchange (NYSE), and the Brazilian stock market, represented by the Sao Paulo Stock Exchange (BOVESPA), i.e. whether upward and downward price movements in the NYSE are followed, on average, by similar movements in BOVESPA, whic
Publicado em: 2008
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29. Relationship marketing in the low income segment: an exploratory study in the electronic goods retail. / Marketing de relacionamento para o público de baixa renda: um estudo exploratório no varejo de eletrodomésticos
The main objective of this study is to identify whether relationship marketing is used as tool to manage the low-income segments among the electronic retail industry. The secondary objective is to investigate the parameter of relationship actions in this industry: how the clients are segmented; the activation of those segments throughout direct actions; the
Publicado em: 2008
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30. O custo da captação de recursos nas empresas e o processo decisório desta captação no curto e longo prazo: estudo de caso de empresa do ramo cerâmico de Santa Catarina
The study of the decisions related to the structure of capital in the Brazilian market always motivates. Especially in Brazil where, the difficulties of raising long-term feature of financial market often leads companies to the debt shorter deadlines. Several studies and empirical evidence have shown that the decisions of the capital structure can affect the
Publicado em: 2008
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31. Ouvindo o Silêncio: A Construção Identitária por Meio da Prática do Mergulho Scuba como Consumo Hedônico
This work aims to explore the context and emotions related to the experience of scuba diving as hedonic consumption, as well as to understand in which conditions the benefit arising from the regular practice of this activity impact the identity construction of the practitioner. Through in-depth interviews, data were collected from scuba divers living in the
Publicado em: 2008
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32. Estratégia mercadológica : as indicações geográficas como diferencial competitivo no mercado de vinhos
Este estudo teve como objetivo principal analisar, em termos de estratégia mercadológica, as indicações geográficas (IGs) como diferencial competitivo no mercado de vinhos. Foram três os grupos-alvo desta pesquisa: as vinícolas brasileiras; os consumidores de vinho com alto grau de envolvimento com este produto; e os varejistas especializados na venda
Publicado em: 2008
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33. Aspectos determinantes da abertura e retenção de contas de micro e pequenas empresas no Banco do Brasil
O presente trabalho de pesquisa visa a identificação das motivações das micro e pequenas empresas em abrir e manter conta na agência Vila Nova (SC) do Banco do Brasil. O segmento de micro e pequenas empresas, é cada vez mais o foco de atenção dos bancos por se tratar de um segmento atrativo, considerando a representatividade destas empresas no país.
Publicado em: 2008
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34. O mercado maduro nas cidades de Uberlândia e Uberaba: uma contribuição ao estudo da segmentação de mercado
O mundo passa hoje pela maior revolução demográfica de sua história. Em um grande número de países, a proporção de consumidores mais idosos cresce a um ritmo jamais visto no passado. O envelhecimento é fruto do aumento da expectativa de vida e da queda na taxa de natalidade: a combinação desses dois fenômenos está produzindo um planeta grisalho.
Publicado em: 2008
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35. Segmentation in the brazilian labor market
This paper measures the degree of segmentation in the brazilian labor market. Controlling for observable and unobservable characteristics, workers earn more in the formal sector, which supports the segmentation hypothesis. We break down the degree of segmentation by socio-economic attributes to identify the groups where this phenomenon is more prevalent. We
Publicado em: 19/07/2007
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36. A SEGMENTAÇÃO DE MERCADO E A COMUNICAÇÃO PUBLICITÁRIA NO TURISMO: o modelo de Plog em anúncios veiculados por revista especializada
The Advertising has as social function to inform, to divulge and to stimulate the consuming market to satisfy its emotional and physical needs and the tourism while socioeconomic phenomenon finds in the persuasives speeches advertising executives a fertile land to promote its products and services that are involved for an atmosphere of magic and seduction. T
Publicado em: 2007