Proposta de metodologia para reconhecimento de anseios de segmento do mercado residencial: construção de um protocolo para estruturação de um banco de dados na cidade de São Paulo. / Methodology proposal for recognition of yearnings of the residential market in real estate: design pf a protocol for structuring in the São Paulo city.
AUTOR(ES)
Alfredo Eduardo Abibi Filho
DATA DE PUBLICAÇÃO
2009
RESUMO
In this work the proposal is a methodology for recognition of yearnings of the residential market in real state. A protocol will be developed regarding to a research project for the formatting of a data base and the adjusted treatment of information. The research project goes from the development of a questionnaire following scientific directions, based on the recital theories and in the psychodynamics factors that influences the consumer. Resulting the formatting of a database with information about the interviewed profile and his yearnings for residential properties. It still approaches the necessary treatment of approaches that results in the looked recognition so that serves as an aid tool in the formatting of residential enterprises that use segmentation as insertion strategy. For validation of the protocol was realized an exploration character research applying the questionnaire of this work in 50 people interested in the purchase of residential enterprises. The sample is formed by costumers who look for properties in the regions south and southeastern of the city in two great real state ones of the regions. The gotten results in the research have formed a database; from these two segments had been chosen for earning analyses. i) grouped for cycle of familiar life: segment of bachelors, e ii) segment of: couples with children. The results where compared between it selves and with the total of the sample, making this way possible to recognize the yearnings of each segment and proving the importance of the proposed tool.
ASSUNTO(S)
real state segmentação de mercado segmentation market mercado imobiliário
Documentos Relacionados
- Estudo das estratégias das empresas incorporadoras do Município de São Paulo no segmento residencial no período 1960-1980
- Development of residencial land use in central area of São Paulo.
- Dinâmica da rua de comércio na cidade de São Paulo.
- Raça, classe e segregação residencial no município de São Paulo
- Spatial indices for measuring residential segregation: the case of São José dos Campos (SP)