Internal Marketing
Mostrando 1-12 de 60 artigos, teses e dissertações.
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1. Características de empresas e de inovações e suas relações com barreiras à inovação no setor de serviços brasileiro
Resumo Inovar é arriscado: há muitos obstáculos internos ou externos à empresa e não há garantia de sucesso. O objetivo deste trabalho é analisar as características de empresas e de inovações desenvolvidas e suas relações com barreiras à inovação em empresas de serviços. Foram selecionadas empresas brasileiras que desenvolveram processos de i
Cad. EBAPE.BR. Publicado em: 20/01/2020
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2. Enhancement of the antioxidant capacity and reduction of chilling injury in ‘Douradão’ peaches refrigerated under pre-storage and modified atmosphere
ABSTRACT. The present study aimed to investigate the effects of pre-storage for 24h and 48h and different modified atmosphere packaging-MAP treatments (using low-density polyethylene - LDPE) on the antioxidant compounds and the postharvest quality of ‘Douradão’ peaches under cold storage. The peaches were submitted to the following treatments: a control
Acta Sci., Agron.. Publicado em: 17/12/2018
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3. Particleboard Panels Produced with Different Radial Positions of Pinus oocarpa Wood
ABSTRACT The aim of this study was to evaluate the effect of different radial regions of Pinus oocarpa wood on the physical and mechanical properties of particleboard panels. Three different radial regions (internal, intermediate and external) and the mixture (integral log) were assessed. Experimental panels were produced with a nominal density of 0.70 g/cm3
Floresta Ambient.. Publicado em: 01/02/2018
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4. Dental Management Survey Brazil (DMS-BR): creation and validation of a management instrument
Abstract Questionnaires for the assessment of knowledge and self-perception can be useful to diagnose what a dentist knows about management and administration. The aim of the present study was to create and validate the Dental Management Survey Brazil (DMS-BR) scale, based on meetings with experts in the field. After having elaborated the first version, 10 a
Braz. oral res.. Publicado em: 10/04/2017
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5. Internal Marketing and Its Moderating Effects between Service-Oriented Encounter and Patient Satisfaction
Abstract Objective: To investigate how the internal marketing perception of nurses could have a significant positive moderating effect on the relationship between service-oriented encounter and patient satisfaction in nursing negligence. Methods: The subjects were nurses in the surgery units of hospitals at the regional level or higher in Taiwan. A total o
Acta paul. enferm.. Publicado em: 2016-10
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6. The Economic Role of the Portuguese Agricultural Cooperatives
Since 2008 Portugal began to be influenced by a financial crisis, public budget troubles and an economic crisis. In line with the new economic paradigm within the EU, is publicly acknowledged that the overcoming of this crisis should be based on the production of transactional goods, where the agricultural sector deserves a special attention. The objective o
Rev. Econ. Sociol. Rural. Publicado em: 2015-03
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7. Cajá-flavored drinks: a proposal for mixed flavor beverages and a study of the consumer profile
Mixed flavor beverages represent a trend that is gaining the allegiance of potential fruit juice consumers. The present study proposed to prepare mixed flavor beverages and verify their consumer acceptance. Cajá beverage (sample A) was used as the standard. The other beverages were prepared by mixing the cajá-flavored product with other flavors: strawberry
Food Sci. Technol. Publicado em: 2015-03
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8. Processo de formação de estratégias de marketing na hotelaria paraibana
This paper aims to analyze the marketing strategies formation process in hotels, located in the city of João Pessoa. The strategy making process seeks to understand how they are formulated within the organizations, as well as changes occur throughout this process. To understand the strategies formation process, was used as a methodological procedure qualita
IBICT - Instituto Brasileiro de Informação em Ciência e Tecnologia. Publicado em: 30/08/2011
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9. Análise do processo de formação de estratégias de marketing no jornal Correio da Paraíba
The main objective that motivated this research was to analyze the formation process of marketing strategies in the newspaper Correio da Paraiba in the period from 1991 to 2010. The research sets a qualitative kind, descriptive and is a single case study. The research scenario was the newspaper Correio da Paraiba, which covered six interviewed, three from to
IBICT - Instituto Brasileiro de Informação em Ciência e Tecnologia. Publicado em: 29/08/2011
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10. Diagnóstico dos Empreendimentos Econômicos Solidários ligados ao Turismo no município de Miranda-MS, a partir de uma Visão Baseada em Recursos
Solidarity Economics Enterprises are presented as an alternative for workers who are not integrated into the economic model, do part of a productive dynamic and subsist from their own effort and work in any industry or economic activity. Tourism as an activity of great economic impact in the world encompasses several types of projects including the Economic
IBICT - Instituto Brasileiro de Informação em Ciência e Tecnologia. Publicado em: 18/03/2011
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11. The relationship between manufacturing integration and performance from an activity-oriented perspective
Manufacturing integration with other functional areas and suppliers is a key aspect for achieving sustainable competitive advantage. The objective of this study is to analyze manufacturing integration from an activity-based perspective. We hypothesize that manufacturing integration with suppliers, marketing, and R&D is positively related to profit and sales
BAR - Brazilian Administration Review. Publicado em: 2011-12
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12. Estratégia mercadológica de produtos : um estudo aplicado ao setor de bares e lanchonetes
This dissertation aimed to develop a marketing strategy for the products of a soft drink¿s manufacturer and distributor with its clients through a wide survey that would allow getting to know customer profiles in each retailer, due to its location, region of influence, internal infrastructure, meal options and services offered to consumers. This way made it
IBICT - Instituto Brasileiro de Informação em Ciência e Tecnologia. Publicado em: 2011