Internal Marketing
Mostrando 13-24 de 60 artigos, teses e dissertações.
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13. Empreendimento Recanto das Oliveiras: relações de gênero e economia solidária
What are the results of a development process about the gender question in a solidary economy enterprise? It managed to succeed pass on to respect this question in it internal relations? This study presents this object, in view that we live in a capitalist, patriarchal and sexist society, and is in that context the organization is on the solidary economy hap
IBICT - Instituto Brasileiro de Informação em Ciência e Tecnologia. Publicado em: 22/10/2010
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14. THE USE OF BIO-DIGESTERS IN SMALL AND MEDIUM RURAL PROPERTIES WITH EMPHASIS ON VALUE ADDING: A CASE STUDY FROM NORTHWESTERN REGION OF RIO GRANDE DO SUL STATE / O USO DE BIODIGESTORES EM PEQUENAS E MÉDIAS PROPRIEDADES RURAIS COM ÊNFASE NA AGREGAÇÃO DE VALOR: UM ESTUDO DE CASO DA REGIÃO NOROESTE DO RIO GRANDE DO SUL
From the duration of the Kyoto Protocol, there has been a renewed interest in technology of bio-digesters. As they allow a reduction in the emission of greenhouse gases compared to other waste treatment methods, their deployment can permit the marketing of carbon credits, resulting in money. The present study aims to analyze the process of dissemination of t
Publicado em: 2010
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15. Historical and epidemiological reflections about the epidemiologic foundations of contemporary Clinical Medicine / Reflexão histórico-epistemológica sobre os fundamentos epidemiológicos da Clínica Médica contemporânea
Since 1960 Clinical Medicine suffered a kind of inflection in its internal mechanisms of producing theoretical knowledge, as well as in the way that this knowledge is applied in practical life. The most important difference in relation to the past was that problems of clinical nature like, differential diagnosis, therapeutical decisions, and prognosis estima
Publicado em: 2010
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16. Considerações sobre o projeto e gestão do sistema de serviço: uma proposta de modelo orientado para a entrega de valor ao cliente / Design considerations and system management service: a proposed model geared to deliver superior customer value
Customer perceived value is one of major antecedents of buying intention, loyalty and customer satisfaction. In spite of it, we observe theres no comprehensive service systems oriented to customer value delivery. For filling this gap, this thesis had the purpose of developing a comprehensive model of service system oriented to customer value delivery. For ge
Publicado em: 2009
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17. Análise dos canais de distribuição do etanol carburante brasileiro: um estudo exploratório
The development of flexible-fuel engines and the necessity of an alternative source of energy to the oil (Petroleum) have leaded the ethanol distribution process into a new configuration. These changes brought forth new opportunities to the Brazilian sugarcane ethanol fuel industry and new directions to the development of ethanol marketing channels in the na
Publicado em: 2009
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18. THE IMPACT OF THE INTERNAL MARKETING ON INFORMATION SECURITY POLICY EFECTIVENESS / O IMPACTO DA UTILIZAÇÃO DE TÉCNICAS DE ENDOMARKETING NA EFETIVIDADE DAS POLÍTICAS DE SEGURANÇA DA INFORMAÇÃO
Protecting the information resources has been a big challenge to organizations. The constitution of an information security policy PSI can solve part of problems related to security but it cant solve them completely, because of the human resources, present in the internal environment of organizations, they can seriously compromise the effectiveness of an PSI
Publicado em: 2009
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19. Processo de internacionalização das empresas: um estudo multicaso nas cinco maiores empresas da Serra Gaúcha
The internationalization process of companies is a complex phenomenon that depends on a number of interrelated factors in the environment both internal and external to the organization. Considering this, the socio-cultural, political and economic context in the companys country of origin seems to influence the reasons why organizations go to international ma
Publicado em: 2009
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20. Análise mercadológica para a implementação da tecnologia FTTH: uma aplicação do método SWOT / Marketing analysis for FTTH technology implementation: an application of SWOT method
The fiber optics is a transmission system that has been used to enable products that need high bandwidth, such as the telephone system, videoconferencing, local area networks (LANs), downloads of large files etc. In Brazil, we found an increased number of fiber optic networks. This ratify its advantages in relation to metal wire cable (immunity to electromag
Publicado em: 2009
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21. Cooperativismo e território: questões sobre a COAPECAL em Caturité-PB
This work aims to study the internal and external dynamics of a cooperative of derivatives of milk, the Agricultural Cooperative of Cariri (COAPECAL) and its influence on production in the territory of the municipality of Caturité - PB. The town is located in the Microregion Cariri Eastern Paraiban, inserted in the Mesoregion of Borborema, region of semi-ar
Publicado em: 2009
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22. Proposta de um modelo de planejamento agregado da produção numa usina de açúcar e álcool vinculado à flutuação de preços em mercados à vista e no mercado futuro. / A model of aggregate production planning in a sugar mill and alcohol linked the decisions of prices in future markets and present markets.
The objective of study this dissertation is to develop a model of aggregate production planning to support the decisions of management and board level of sugar and alcohol plants in regard to varieties of cane harvested each week, purchasing cane of nonsugar, the type of transport (own or outsourced) to use each week, the total cane processed per week for ta
Publicado em: 2009
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23. O processo estratégico de marketing em pequenas e médias empresas de desenvolvimento de software: um estudo de casos múltiplos
This dissertation is focused on the strategic marketing process, which involves the formulation and the implementation of marketing strategies, in small and medium software development companies. Its objectives are to analyze the process, examining the relation between formulation and implementation and the role of improvisation and adaptation on the strateg
Publicado em: 2008
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24. Abordagem semiótica da comunicação mercadológica: divergências e convergências de sentido e a emergência de um modelo
The marketing communication, one of the components of marketing, demands a renewal of practices, motivated by the post-modern consumption relationship characteristics. The theoretical proposition of holistic marketing, in accordance to Philip Kotler, covers four marketing areas: integrated, internal, relationship and socially responsible. Analyzing the marke
Publicado em: 2008