Institutional Marketing
Mostrando 25-36 de 41 artigos, teses e dissertações.
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25. Marketing of Carbon Credits: An Exploratory Research / "Marketing de créditos de carbono: um estudo exploratório"
The Kyoto Protocol was approved in February 2005 and the carbon market that was without rules, played by some pioneer companies interested in learning by doing with this new commodity and worried about their corporate image, started working in the ways of the formality. As the market of Certified Emissions Reduction (CER) has already an established Instituti
Publicado em: 2006
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26. The restructuring of the Brazilian cotton sector: economic, institutional, and technological factors / A reestruturação da cotonicultura no Brasil: fatores econômicos, institucionais e tecnológicos
Brazilian cotton prices have been decreasing since the 1970s. Even after the restructuring of the sector, in 1990s, cotton production has been increasing in a great pace. This paper argues that this performance is directly related to technological (supply) and marketing (demand) factors. Entrepreneurial and management abilities were essential to Brazilian gr
Publicado em: 2006
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27. Estudo da satisfação dos alunos dos programas de pósgraduação em administração em Santa Catarina e no Paraná
A pós-graduação brasileira tem apresentado, ao longo do tempo, uma evolução favorável no que se refere à qualificação de mestres e doutores. Porém, sua avaliação é concentrada, basicamente, no curso e no docente. Os atributos que interferem no processo de ensino e pesquisa do discente são pouco evidenciados. Esses atributos expressam, muitas ve
Publicado em: 2006
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28. As atividades culturais no eixo da Avenida Paulista / Cultural Activities along the Paulista Avenue Axis
Under many points of view, Paulista avenue has a central importance in the city of São Paulo, such as the concentration of the seats of economic power - particularly of financial capital - political demonstrations, celebrations etc. Beyond these dimensions, the avenue has also been a significant cultural pole represented by MASP - the São Paulo Museum of A
Publicado em: 24/11/2005
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29. Adoção da gestão ambiental em empresas da construção civil: estudos de casos múltiplos
This study has as one of the objectives to analyze the posture of the administrators of the building industry in the development of your strategies and actions in the efficient use of natural resources and in the control of the pollution generated by your activities, other objective is to verify if the model of environmental administration Cleaner Production
IBICT - Instituto Brasileiro de Informação em Ciência e Tecnologia. Publicado em: 25/04/2005
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30. A influÃncia dos modelos de financiamento à cultura adotados pelas instituiÃÃes bancÃrias no campo cultural recifense
The objective of the present research is to identify how the models of financing cultural activities adopted by banking organizations influence the cultural field of the city of Recife, in northeastern Brazil. In order to reach this objective, it was stated that there are two ways a bank can support cultural activities: directly and indirectly. The first way
Publicado em: 2005
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31. Competição e estratégia: uma análise do curso de zootecnia da Pontíficia Universidade Católica do Paraná
Brazilian higher education institutions are experiencing times of transformation and challenges. Private institutions by functioning in a very competitive environment are subjected to fluctuations in the demand for their academic programs requiring management strategies to keep the programs running. The purpose of this work is to examine the Animal Husbandry
Publicado em: 2005
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32. Estratégias de produção e organização de informações na WWW: uma análise de sites turísticos
The present dissertation analyses, under different viewpoints, websites about historical cities and communities recognized as world heritage sites" by Unesco. The justification for carrying out this study is the importance of the so called local contents in enabling regions or communities to play active roles in the multiple information and opinion universe
Publicado em: 2005
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33. Marketing cultural na construção da imagem institucional: estudo de caso - pão music
The cultural marketing has been conquering more space in the communication tools being used by companies in messages transmission to their target. This paper has as objective analyzes the use by companies of the Cultural Marketing in the construction of the institutional image. Using this tool as altenative to add positive values to the company and promote d
Publicado em: 2004
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34. CALL-CENTER SERVICE FOR CLASSIFIED ADS: A STUDY OF THE DEFEAT OF EXPECTATION IN INSTITUTIONAL DISCOURSE / ATENDIMENTO TELEFÔNICO PARA CAPTAÇÃO DE ANÚNCIOS CLASSIFICADOS: UMA ANÁLISE DA QUEBRA DA EXPECTATIVA NO DISCURSO INSTITUCIONAL
Pesquisa de caráter micro-analítico, utiliza os pressupostos da Sociolingüística Interacional para descrever e analisar o discurso oral institucional com o objetivo de estudar a quebra da expectativa do público no contexto de um serviço de atendimento telefônico encarregado da captação de anúncios classificados. Na construção dos dados, foram rea
Publicado em: 2004
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35. Modelo de Stackelberg na competição de empresas privadas e estatais pela expansão da oferta de energia eletrica / Stalckelberg model in the competition between state-owned and private firms for the expansion in the electric energy supply
The process of structural reform that has been occurring in the Brazilian electric industry since the second half of the 1990 s suffered an infiection in 2002. The programs of privatizations were interrupted, stabilizing a hybrid structure where state-owned and private firms coexist in the same market. This thesis intends to analyze the effect, in the econom
Publicado em: 2004
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36. A informação no projeto de coleta seletiva de papel nas unidades pertencentes `a UFMG
It analyzes the process of information transfer accomplished by the Solid Residues Studies Group - GERESOL, in the settlement of Paper Selective Collecting Project at UFMG. It also investigates the public s sensitization about selective collecting and environmental education, under the eyes of those responsible for its setting. Among the eleven units where t
Publicado em: 2003