Institutional Marketing
Mostrando 13-24 de 41 artigos, teses e dissertações.
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13. Dilemas em cooperativas de Santa Catarina: estudo multicaso sobre conflitos entre princípios cooperativistas, pressões mercadológicas e político-institucionais em duas singulares da UNIMED
This dissertation was supported by two research experiments. The first was a student research project carried out for the Post-graduate and Graduate Integration Program (PIPG, UNIVALI). In addition to a literature review and the development of qualitative indicators, a field study was also carried out, with member cooperatives of the Organization of Cooperat
Publicado em: 2009
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14. Inclusão Social e Atividades Culturais: O Centro Cultural Banco do Brasil no Rio de Janeiro
The aim of this study is to look into the benefits provided to social inclusion by cultural activities carried out in a cultural place with great seriousness at Rio de Janeiro. To accomplish that, the author attempt to deepen into the social exclusion/inclusion in brazilian urban context, spotlighting the historic reality of the urban process of the city. Af
Publicado em: 2008
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15. Politica espacial brasileira e a trajetoria do INPE (1961-2007) / Brazilian space policy and the trajectory of INPE (1961-2007)
This thesis analyzes institutionalization process of the National Institute of Space Research (INPE) on the context of the Brazilian space policy in the period of 1961 to 2007, seeking to investigate what are the factors that contribute to an effective policy to ensure the development and sustainability of a research institution, as the INPE acquired stabili
Publicado em: 2008
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16. A Empresa pública de pesquisa e os marcos legais na indústria de sementes / The public research organization and the rules in the seed industry
Plant breeding is an important tool used by the research to promote agricultural development, in a nearly related work with the segment of seed production, which makes the distribution of the new cultivars. Changes in the brazilian laws determined deeply transformations in booth segments. This work treat the changes in the laws related with research, develop
Publicado em: 2008
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17. Air Basins Management as an Environmental Management Implement for Development- Sao Paolo case studies in power generation area / Gestão de bacias aéreas como instrumento de gestão ambiental: estudo de caso em projetos de geração de energia no Estado de São Paulo
Air Basins Management as an Environmental Management Implement for Development shows the new way that the Sao Paulo´s State aims to tackle environmental issues. The introduction of Environmental Management through instruments of co-regulation and goals gradation, especially supervision and licensing, to the substitution of the traditional mechanisms of comm
Publicado em: 2008
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18. Aids, tecnologia e acesso sustentável a medicamentos: a incorporação dos anti-retrovirais no Sistema Único de Saúde / Aids, technology and sustainable access to medicine: the incorporation of antiretroviral drugs in the Single Health System
This thesis brings, in addition to concepts about the incorporation of technologies in health, an approach to the Brazilian institutional regulation, together with the description of the history and the functioning of medicines for the treatment of aids. In the second part of the work, based on a series of interviews, the courses and processes of the incorpo
Publicado em: 2008
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19. Reflexos da institucionalização de hábitos e rotinas organizacionais nos estágios evolutivos da contabilidade gerencial
The study of the institutionalization of the changes of habits and routines in Management Accounts can be done through different approaches in the presence of organizational theories. The interfaces of the organizational theories are, in this research, related to the evolutionary stages of the Management Accounts preconized by the Institute of Management Acc
Publicado em: 2008
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20. Localized production and innovation: the local productive arrangement of irrigated fruit agribusiness in the low Jaguaribe micro-region in the state of Ceará / Produção localizada e inovação: o arranjo produtivo local de fruticultura irrigada na microrregião do baixo Jaguaribe no Estado do Ceará
Brazil is the third producer of fruits in the world, with an annual production of 38 million tons. In Northeast region, fruit agribusiness, is of fundamental importance for the country, with the total exports from the Northeast corresponding to 57% of the total fruit exported from Brazil. The state of Ceará is of fundamental importance in the regional and n
Publicado em: 2008
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21. ANÁLISE DO PERFIL DAS AGROINDÚSTRIAS FAMILIARES SITUADAS NA REGIÃO DO CONDESUS / PROFILE ANALYSIS OF FAMILY AGRICULTURAL INDUSTRIES IN THE REGION OF CONDEUS
This essay gives an analysis of the profile of the family agricultural industries which are working nowadays in the region of Sustainable Development of Fourth Colony Partnership (CONDESUS). The CONDESUS is formed for nine cities and it is located in the central region of RS state. In this dissertation the New Institutional Economy (NIE) is used as a theoret
Publicado em: 2007
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22. The meaning of the public-private partnership in the habitacionais projects of low income: the enterprises of the Federal government saving bank and the Municipal City hall of São Paulo / O significado da parceria público-privada nos projetos habitacionais de baixa renda: os empreendimentos da Caixa Econômica Federal e da Prefeitura Municipal de São Paulo
This dissertation covers the meaning of alternative ways for public-private partnership on low budget house design funding. The study begins by presenting the historical context on the value of public-private partnership investments on the São Paulo city development, shown on street planning, railways, city sanitation and wide area rain draining. It continu
Publicado em: 2007
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23. Voluntariado e terceiro setor
This research is included in the discussion about the voluntary work. The meaning point is the voluntary program in the reformulation of the capitalist sistem instaled for nowadays, in twenty century and the work devaluation. We have been discussed the Brazil State reform, the State careclenees and the rising the â third sectorâ, with its new social interf
Publicado em: 2007
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24. A Promoção de Eventos como Estratégia de Marketing: o caso da Academia de Tênis NTC / Event Promotion Campaign as a Marketing Strategy: a case study in NTC Tennis Academy
This study has been carried out in NTC (Núcleo de Tênis City Barra) which is a Tennis Academy whose aim is to provide classes and tennis court rental. It is an organization which consists of an internal staff and one outsourced, working in three shifts. It is situated in Recreio dos Bandeirantes, inside the Novo Rio Country Clube premises. The aim of this
Publicado em: 2006