Hotel Managers
Mostrando 1-12 de 30 artigos, teses e dissertações.
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1. Business Analytics in Tourism: Uncovering Knowledge from Crowds
Abstract Business Analytics leverages value from data, thus being an important tool for the decision-making process. However, the presence of data in different formats is a new challenge for analysis. Textual data has been drawing organizational attention as thousands of people express themselves daily in text, like the description of customer perceptions in
BAR, Braz. Adm. Rev.. Publicado em: 08/08/2019
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2. Analysis of the Perception of Accommodation Consumers on the Use of Online Travel Agencies (OTAs)
Resumo Antes da consolidação de uma reserva de meio de hospedagem, existem diversos fatores que influenciam um consumidor, como as experiências já vivenciadas, as informações adquiridas, as quais com o passar do tempo vem se tornando cada vez mais sofisticadas. Desta maneira, o presente estudo objetivou analisar a percepção dos consumidores sobre a u
Rev. Bras. Pesq. Tur.. Publicado em: 15/04/2019
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3. Dança: possibilidades e aceitação como produto turístico / Dance: opportunities and acceptance as a tourism product
Dance, in its different modalities, is directly and closely related to tourism, due to aspects of a culture and social nature inherent to it. We can therefore classify dance as a tourism product, in terms of the production of local attractiveness. We also identify a favorable relationship between the hotel sector and dance as a tourism attraction, as the hot
IBICT - Instituto Brasileiro de Informação em Ciência e Tecnologia. Publicado em: 23/04/2012
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4. Processo de formação de estratégias de marketing na hotelaria paraibana
This paper aims to analyze the marketing strategies formation process in hotels, located in the city of João Pessoa. The strategy making process seeks to understand how they are formulated within the organizations, as well as changes occur throughout this process. To understand the strategies formation process, was used as a methodological procedure qualita
IBICT - Instituto Brasileiro de Informação em Ciência e Tecnologia. Publicado em: 30/08/2011
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5. Estratégias de segmentação da hotelaria para o turismo de negócios: um estudo em São Luís (MA) / Segmentation strategies of hotel management to business tourism: a study in São Luis (MA)
Tourism is an activity in high expansion in its more varied forms, either for leisure reason or business-oriented it presents statistics of growth sometimes bigger than the percentage of growth in economy. The focus of this study is the business-oriented trips, which has great importance for the development of tourism and hotel management activity even in lo
Publicado em: 2010
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6. Fatores da satisfação e fidelidade de clientes na hotelaria: um estudo sobre a percepção dos gestores de hotéis / Factors affecting customer satisfaction and loyalty in the hospitality: a study on the perception of hotels managers
Esta Tese investiga a percepção dos gestores de hotéis sobre os fatores que afetam a satisfação e fidelidade dos clientes de hotéis. É feita uma pesquisa com gestores de meios hospedagem e comparados os resultados com pesquisas com turistas internacionais, nacionais e regionais a Natal sobre os fatores de sua satisfação e fidelidade ao hotel em que
Publicado em: 2010
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7. Fatores de resistência ao processo de implementação de um centro de serviços compartilhados : uma abordagem segundo a teoria institucional / Resistance factors in the process of implementing a shared service center : an approach in theory institutional
The following research brings a study on a large-scale organizational change in an international hotel chain. The change has as its focus the implementation of a Shared Service Center (SSC) that accomplishes the administrative, accounting and financial processes in a centralized way in more than forty hotel unities of the group. In order to implement changes
Publicado em: 2009
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8. Princípios da hotelaria aplicados às organizações de saúde: um estudo de caso em dois hospitais de Santa Catarina
In the tourism services sector, hospitality offered to visitors, through means of accommodation, is a factor of fundamental importance for attracting and retaining tourists to a locality, by providing comfort, safety, and a feeling of well-being for the client. Just as in hotels, the principles of hospitality can also be used to offer a better quality servic
Publicado em: 2008
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9. Technologiacal analysis about the environmental aspects about the environmental aspects of hotel enterprises in Ponta Negra beach, Natal/RN: a model of environmental management system / Análise tecnológica sobre os aspectos ambientais de empreendimentos hoteleiros da Praia de Ponta Negra Natal/RN: um modelo de sistema de gestão ambiental
The present work aimed the elaboration of an environmental study focused on the hotel sector in order to present an analysis of the environmental aspects of Ponta Negra Beach, in Natal, RN, Brazil and also the aspects of the small and medium hotels existing in this area. By means of this work, it is possible to elaborate a model of a simplified System of Env
Publicado em: 2008
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10. Gestão estratégica da comunicação na pequena empresa: estudo comparativo de casos de empresas hoteleiras da região central do Estado de São Paulo / Strategic management of communication in small business: a comparative study of cases of hotel companies in the regions central state of Sao Paulo
The aim of this study is to propose action to improve the management of organizational communication in small business, aiming at a higher strategic efficacy. As secondary objectives, it aims to identify the characteristics of the strategic process in companies studied and the practices of the organizational communication management and its use on the strate
Publicado em: 2008
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11. Responsabilidade de hóspedes em relação à variável ambiental: estudo de caso de dois meios de hospedagem
This research wants to study the relation between the guests behaviour and the environment, regarding the next question: Is the environmental variable regarded in the choice of the hotel and the touristic destinations? To this, two hotels were selected, the first located in the Canela city, and the second in the Caxias do Sul city. In this research the speci
Publicado em: 2008
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12. O gerenciamento de impressões e a qualidade dos serviços nos hotéis da Paraíba
The present study has got as its aim to show how the impressions management is being used by the hotels in Paraiba State. For that, the dramma or role play perspective has been adopted as a model for service management. From the theater metaphor, the physical environment and its components can be seen as a scenery of the service show. We conduct the reader t
Publicado em: 2008