Customer S Behavior
Mostrando 1-12 de 14 artigos, teses e dissertações.
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1. PERIODIC REVIEW SYSTEM FOR INVENTORY REPLENISHMENT CONTROL FOR A TWO-ECHELON LOGISTICS NETWORK UNDER DEMAND UNCERTAINTY: A TWO-STAGE STOCHASTIC PROGRAMING APPROACH
ABSTRACT Here, we propose a novel methodology for replenishment and control systems for inventories of two-echelon logistics networks using a two-stage stochastic programming, considering periodic review and uncertain demands. In addition, to achieve better customer services, we introduce a variable rationing rule to address quantities of the item in short.
Pesqui. Oper.. Publicado em: 2017-08
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2. FACTORS INFLUENCING THE CHOICE FOR STRATEGY CONSULTING SERVICES IN THE TELECOMMUNICATIONS MARKET: A CONJOINT ANALYSIS APPLICATION / FATORES QUE INFLUENCIAM A CONTRATAÇÃO DE SERVIÇOS DE CONSULTORIA ESTRATÉGICA NO MERCADO DE TELECOMUNICAÇÕES : UMA APLICAÇÃO DE ANÁLISE CONJUNTA
Building offers and services portfolio are significant challenges, and for sure, represent important tasks in the marketing strategy activities of all major companies. In services marketing, due to its intrinsic subjective environment, this process becomes even more sensitive and key for achieving expected results. Its role in ensuring customer¿s perception
Publicado em: 2009
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3. COMPRAS ON-LINE: POR QUE OS COMPRADORES FICAM INSATISFEITOS? / ONLINE SHOPPING: WHY CONSUMERS GET DISSATISFIED?
This dissertation has as object identify on online shopping: why consumers get dissatisfied, what are the main reasons of the consumers complains, through the www.reclameaqui.com.br website. On the internet channel, the consumer not only buys, but reports dissatisfaction with particular product/service, brand or company. Negative comments in the network are
Publicado em: 2009
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4. Relacionamento Interpessoal entre Compradores e Vendedores: Troca de Atendimento em Vendas e o Impacto na Continuidade das Relações Comerciais.
In a highly competitive environment, the ability to retain a substantial customer base represents a tremendous competitive advantage, therefore this transaction-based emphasis in sales is increasingly being replaced by relationally focused approach. Although existing sales literature is in agreement to the theoretical composition of buyer-seller relationship
Publicado em: 2007
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5. SatisfaÃÃo, lealdade e retenÃÃo: um prÃ-experimento aplicado à telefonia mÃvel
A satisfaÃÃo dos consumidores e a lealdade de clientes fiÃis a alguns produtos e marcas estÃo interligadas de forma complexa, e, assim como os executivos, tambÃm acadÃmicos de marketing e da estatÃstica, entendem e admitem esta Ãntima relaÃÃo em estudos que apontam a satisfaÃÃo do consumidor como um antecedente da lealdade. PorÃm, normalmente, a
Publicado em: 2007
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6. Serviços financeiros de cooperativas de crédito mútuo: avaliação de fatores e variáveis sob a óptica dos tomadores de crédito
This project has as its main objective to analyze the main factors that take the mutual credit cooperative association partners to use several financial services offered by these associations. The main factors chosen by this realized analyses are related to the behavior of the partners and are related to the: cooperative customer s satisfaction related to th
IBICT - Instituto Brasileiro de Informação em Ciência e Tecnologia. Publicado em: 12/09/2006
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7. Curvas típicas de carga para o planejamento operacional do sistema de distribuição. / Typical load curves for operational planning of distribution systems.
This dissertation presents and validate a load characterization framework for the operational planning of electric distribution networks based on characterization of customer typical load curves. The pattern recognition of typical load curves was based on the usage of self organizing maps, a type of neural network, over the huge database of customer field me
Publicado em: 2006
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8. PRACTICE AND DISCOURSE OF ETHICS IN THE COMMERCIAL RELATIONSHIP: A DESCRIPTION OF RETAIL BANKS IN RIO DE JANEIRO / DISCURSO E PRÁTICA DA ÉTICA NA RELAÇÃO COMERCIAL: UM RETRATO DOS BANCOS DE VAREJO NO RIO DE JANEIRO
In the Brazilian private banking system, after the Real Plan (Plano Real), the conquest of low income customers and the commercial aggressiveness in the selling of products and services, became fundamental to reach high rates of profitability and maintenance of the banks positioning before competition. This strategy generates a tension between the company´s
Publicado em: 2006
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9. Impactos emocionais causados pela mudança de estilo de gestão em um hospital na cidade de São Luis-MA
The objective of this study is to identify how a health institution can minimize the emotional impacts caused by the change of a style of classic management for a participative administration, that the workers and controllers can see the institution as a dynamic organization, that must be faced as an alive system, mobile and adaptable, where they is beings t
Publicado em: 2006
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10. THE USE OF ON- LINE MARKETING TOOLS: A STUDY WITH MASTERS STUDENTS IN ADMINISTRATION PROGRAMS IN PULIC BRAZILIAN UNIVERSITIES / A UTILIZAÇÃO DAS FERRAMENTAS DE MARKETING ON- LINE: UM ESTUDO COM OS MESTRANDOS EM ADMINISTRAÇÃO DAS UNIVERSIDADES FEDERAIS BRASILEIRAS
This thesis presents a study about the use of on- line marketing tools by masters students in Administration programs in public Brazilian universities, emphasizing the importance of such tools for the construction of a relationship between the institutions and those audiences in particular. Through the research, it has been investigated the behavior of the m
Publicado em: 2005
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11. Alianças estratégicas e vantagem competitiva : uma visão analítica da cadeia de fornecedores
The aim of this research is to verify the evidences about the existence of the Strategic Alliances between a large company and its suppliers, analyzing the elements that characterize them, to know the competitive advantages acquired or generated for the organization and its suppliers. Electrolux do Brasil S. A., located in Curitiba/PR, and the other companie
Publicado em: 2005
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12. Ferramentas para a analise da disponibilidade e do impacto das informações na gestão da cadeia de suprimentos : um estudo de caso
The creation of collaborative value streams has been considered as an altemative which companies could use to avoid being defeated by competitors. Collaboration s experts claim that a collaborative behavior with business partners based in information sharing brings many benefits, such as: lower inventories, better customer service, lower costs, and others. T
Publicado em: 2004