Alianças estratégicas e vantagem competitiva : uma visão analítica da cadeia de fornecedores

AUTOR(ES)
DATA DE PUBLICAÇÃO

2005

RESUMO

The aim of this research is to verify the evidences about the existence of the Strategic Alliances between a large company and its suppliers, analyzing the elements that characterize them, to know the competitive advantages acquired or generated for the organization and its suppliers. Electrolux do Brasil S. A., located in Curitiba/PR, and the other companies of the holding received new strategic directives from the new president of the group, which requires the company to operate aligned with its suppliers, in order to explore to the maximum the advantages from each relationship. The research method is the case study. The research was divided in three phases. In Phase 1 were selected the main suppliers, responsible for 70% of Electrolux do Brasil spending with raw material, by documental consulting. In Phase 2 were verified the characteristics of the relationships between Electrolux do Brasil and its suppliers, selecting the five relationships whose characteristics are aligned with the Strategic Alliances behavior. The tool used in this phase was a questionnaire based on the characteristics of the Strategic Alliances between customers and suppliers appointed by Merli (1998). The questionnaire was applied to the purchasers and to the suppliers. At Phase 3 was evaluated the real existence of the Strategic Alliances, and the competitive advantages acquired or generated by these alliances, using semi-structured interviews with the purchasers and the stakeholders of the main departments involved in the relationships with the suppliers. The result of this research make possible to conclude that there are Strategic Alliances between Electrolux do Brasil and some of its main suppliers, and these alliances created competitive advantages for the customer and for the suppliers.

ASSUNTO(S)

administracao planejamento estratégico pequenas e médias empresas alianças estratégicas (negócios) fornecedores

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