Consumer Profiles
Mostrando 1-12 de 23 artigos, teses e dissertações.
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1. Consumption attributes and preferences on medicinal and aromatic plants: a consumer segmentation analysis
RESUMO: Nos últimos anos, o interesse crescente em plantas naturais e tradicionais, que são parte integrante da vida rural, tem sido observado devido a preocupações com a saúde e novas tendências sociais. A este respeito, plantas medicinais e aromáticas (PMA) estão se tornando mais populares entre os consumidores. O objetivo desta pesquisa é invest
Cienc. Rural. Publicado em: 18/04/2019
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2. Adoption of Technological Products and Services for Different Consumer Profiles: An analysis using the Technology Adoption Propensity Scale
Resumo Objetivo: Avaliar como diferentes perfis de consumidores reagem à adoção de produtos e serviços tecnológicos por meio da replicação e validação da escala TAP no Brasil. Metodologia: Foi realizado um estudo de caráter descritivo e natureza quantitativa por meio de uma survey. Procedimentos de análise fatorial exploratória e confirmatória
Rev. bras. gest. neg.. Publicado em: 2019-01
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3. Cajá-flavored drinks: a proposal for mixed flavor beverages and a study of the consumer profile
Mixed flavor beverages represent a trend that is gaining the allegiance of potential fruit juice consumers. The present study proposed to prepare mixed flavor beverages and verify their consumer acceptance. Cajá beverage (sample A) was used as the standard. The other beverages were prepared by mixing the cajá-flavored product with other flavors: strawberry
Food Sci. Technol. Publicado em: 2015-03
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4. Efeito do ácido lático sobre as características microbiológicas, físico-químicas e sensoriais na carne do sol
The dried beef is a food traditionally eaten by Northeastern and has an extensive trade in the city of Natal-RN. It is usually produced in an empirical manner, without any standardization in production. Characterized as partially dehydrated meat product, so that the activity of water present is not sufficient to prevent microbial growth, degradation or the p
IBICT - Instituto Brasileiro de Informação em Ciência e Tecnologia. Publicado em: 18/11/2011
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5. Caracterização in silico e análise da expressão de genes das rotas de biossíntese e sinalização do etileno em frutos de diferentes cultivares de café (coffea arabica) / In silico characterization and expression analysis of genes of the ethylene biosynthesis and signaling pathways in fruits of different coffee (Coffea arabica) cultivars
Coffee is the second most commercialized product in the world posing as an important source of income and jobs in several countries, mainly in developing countries such as Brazil, the largest producer and the second largest consumer of coffee in the world. Coffee quality, among other factors, is directly associated to the fruit ripening stage at harvest time
IBICT - Instituto Brasileiro de Informação em Ciência e Tecnologia. Publicado em: 28/07/2011
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6. Desenvolvimento de bolo de cenoura sem glúten com sacarose e diet e estudo do impacto do edulcorante no perfil sensorial e na aceitação do consumidor / Development of gluten-free carrot cake with sucrose and diet and study on the impact of sweeteners and sensory profile consumer
t: Changes in food process and the higher demand for foods that have health benefits, besides high sensory and nutritional quality, make new-products development necessary. This study aimed to develop different formulas of glutenfree carrot cake with maize oil and traditional carrot cakes with wheat flour and maize oil or palm oil. Acceptance by consumers, t
IBICT - Instituto Brasileiro de Informação em Ciência e Tecnologia. Publicado em: 07/07/2011
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7. Relações entre empreendedorismo, formulação de estratégias e desempenho em micro e pequenas empresas
The municipality of Ilhota - SC has an APL underwear and beach which started its history for over 20 years in the mid 80s. Since then, developed into a large volume of companies working for this segment. Among these firms, 59 are highlighted by focusing on the development of brands, products and outlets, with factory outlets along the highway SC 470, in dire
IBICT - Instituto Brasileiro de Informação em Ciência e Tecnologia. Publicado em: 27/08/2010
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8. SISSA: um modelo de sistema de serviÃo de atendimento da qualidade
The brazilian entrepreneur, following the world scenario and pressured by intense competition, has multiplied your action strategies to conquer a more demanding consumer, well informed, which presents distinct profiles and habits and disposes of a growing offering of new products and services. This process ended on a reorganization of the activities of the r
Publicado em: 2009
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9. Contribuição a melhoria de qualidade de produtos de cacau no Brasil, por meio da caracterização de derivados de cultivares resistentes a vassoura-de-bruxa e de sementes danificadas pelo fungo / Contribution to the improvement of the quality of cocoa derived products in Brazil, through characterization of products from cultivars resistant to "witches broom" and from seeds damaged by the fungus
The aim of this study was to contribute with the Brazilian Genetic Improvement Program of cocoa by processing and characterizing the main cocoa-derived products from nine clones studied and used commercially in Bahia due to their resistance to ?witches? broom?: CEPEC 42, EET 397, TSA 654, TSA 656, TSAN 792, TSH 516, TSH 565, TSH 774, TSH 1188 and Comum cocoa
Publicado em: 2009
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10. Life style reflections on chicken consumption in Juiz de Fora, Minas Gerais / Reflexos do estilo de vida no consumo de carne de frango em Juiz de Fora, Minas Gerais
The ethnic issues, the sociologic and demographic aspects, the education, the access to technology, to nutrition, to health and a greater environmental sustainability changed the production and consumption profiles of chicken meat and created healthier broilers, with a strong ecologic apped on the labels, positively influencing the assessment of the consumer
Publicado em: 2008
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11. MARKETING VERDE E O CONSUMO CONSCIENTE: UM ESTUDO SOBRE O APELO ECOLÓGICO DE DOIS PRODUTOS / GREEN MARKETING AND CONSCIOUS CONSUMPTION: A STUDY ON THE ECOLOGICAL APPEAL OF TWO PRODUCTS
This dissertation presents a comparative study of the attitudes and behavior of different groups of consumers with regard to so-called Green Marketing, or Conscious Consumption. It seeks to identify the attitude and behavior profiles of distinct groups of consumers in relation to products which have an ecological appeal. The products researched were a women�
Publicado em: 2008
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12. A SEGMENTAÇÃO DE MERCADO E A COMUNICAÇÃO PUBLICITÁRIA NO TURISMO: o modelo de Plog em anúncios veiculados por revista especializada
The Advertising has as social function to inform, to divulge and to stimulate the consuming market to satisfy its emotional and physical needs and the tourism while socioeconomic phenomenon finds in the persuasives speeches advertising executives a fertile land to promote its products and services that are involved for an atmosphere of magic and seduction. T
Publicado em: 2007