Consumer Perceptions
Mostrando 13-24 de 34 artigos, teses e dissertações.
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13. A moda e o vestir sob a perspectiva do popular : um estudo sobre o comportamento e a percepção de consumidores de um shopping popular sobre moda e consumo de vestuário
This study aimed on examining the behavior and perceptions of consumers in a popular shopping center, the Camelódromo Shopping do Porto, concerning fashion - considered a social phenomenon that particularized actions concerning the appearance and consumption in societies where this phenomenon operates. The Camelódromo Shopping do Porto is located in Porto
IBICT - Instituto Brasileiro de Informação em Ciência e Tecnologia. Publicado em: 2011
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14. Relações entre empreendedorismo, formulação de estratégias e desempenho em micro e pequenas empresas
The municipality of Ilhota - SC has an APL underwear and beach which started its history for over 20 years in the mid 80s. Since then, developed into a large volume of companies working for this segment. Among these firms, 59 are highlighted by focusing on the development of brands, products and outlets, with factory outlets along the highway SC 470, in dire
IBICT - Instituto Brasileiro de Informação em Ciência e Tecnologia. Publicado em: 27/08/2010
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15. Projeto ARCO como proposta de reabilitação baseada na comunidade : um estudo de caso / Projeto ARCO as a proposal of community based rehabilitation : a case study
The research aims to study the proposal focusing on rehabilitation called "Projeto ARCO", developed from the precepts of community-based rehabilitation (CBR) and inserted in a program to combat social exclusion of the Santo André district, called "Santo André Mais Igual (SAMI)". The study objectives were to describe the practice s structural elements, know
Publicado em: 2010
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16. Antecedents and consequences of consumer trust in the context of service recovery
The purpose of this paper is to investigate the antecedents and consequences of consumer trust after complaint handling episodes about services. A cross-sectional study was carried out with complainers of banks and airline companies. The respondents were approached at an International Airport in Brazil. Structural Equation Modeling was used to test the hypot
BAR - Brazilian Administration Review. Publicado em: 2008-09
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17. Cause related marketing: consumers' perceptions and benefits for profit and non-profits organisations
This study is an attempt to understand consumers' perceptions regarding Cause Related Marketing [CRM]. The research findings were based on a survey of 200 consumers in the Brighton area and published data. The research aim was focused on the consumers' perception of the alliance between corporations and non-profit organisations. The research found that consu
BAR - Brazilian Administration Review. Publicado em: 2008-09
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18. CONSUMERS OF CARROT: THEIR PERCEPTIONS AND ATTITUDES RELATED TO THE BABY CARROT / CONSUMIDORES DE CENOURA: SUAS PERCEPÇÕES E ATITUDES EM RELAÇÃO À CENOURA BABY
There is no information available about Baby carrot consumer behavior in Brazil. This exploratory study aims to identify issues related to individual differences that build a consumer behavior model. Specifically, the goals of this study are to reveal the consumers´ perceptions and attitudes related to Baby carrot; the reasons that guide their choice or rej
Publicado em: 2008
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19. Comportamento do consumidor de alimentos orgÃnicos na cidade de UberlÃndia: um estudo com base na cadeia de meios e fins
The national and international organic market has been showing an expressive rising over the last ten years. It justifies the increasing in the Brazilian agricultural areas that are dedicated to the organic production system, and consequently of the channel members that conduct these products to the final consumer. This environment highlights the importance
Publicado em: 2008
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20. Mango Pulp Processed Using High Hydrostatic Pressure: microbiological, nutritional, and sensory aspects and consumer perceptions. / Polpa de Manga Processada por Alta Pressão Hidrostática: aspectos microbiológicos, nutricionais, sensoriais e a percepção do consumido
O presente trabalho foi realizado na Embrapa Agroindústria de Alimentos (Rio de Janeiro RJ). Polpa de manga foi processada por alta pressão hidrostática utilizando diferentes combinações de pressão (200, 300 e 400MPa), temperatura (25, 30 e 35C) e tempo (5, 10 e 15 minutos) seguindo delineamento estatístico. Análises microbiológicas (Salmonella spp.
Publicado em: 2008
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21. Desenvolvimento de protótipo de cadeira de banho para indivíduos com paralisia cerebral tetraparética espástica / Development of a shower chair prototype to people spastic tetraplegic due to cerebral palsy
This study proposes to develop an equipment that attends the demands of tetraplegic people due to cerebral palsy and that promotes an adequate caregivers postural biomechanics during the shower activity of daily living. First, a bibliographic review was performed to define the terms refering to cerebral palsy, activity of daily living (specifically shower),
Publicado em: 2008
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22. Locais de preparação e comércio de cachorro-quente: avaliação higiênico-sanitária e o ponto de vista do consumidor / Hot dog preparation and selling: hygienic-sanitary evaluation and consumers perception
Food safety is a relevant public health issue, since contaminated food is a risk factor for the population, representing expressive economic losses for companies and consumers. This research aimed to diagnose the business of purchasing and consuming hot dogs sold on the streets of Viçosa-MG, its hygienic-sanitary conditions, consumers perceptions regarding
Publicado em: 2008
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23. Expectations and perceptions of the bank market of high income natural person in the city of São Paulo. / Expectativas e percepções do mercado bancário de pessoas físicas de alta renda no município de São Paulo
The present study aims to both measure expectations and perceptions of individual bank clients with high earnings in the municipality of São Paulo and to rate the main interfeering aspects in determining their Satisfaction and loyalty. Drawing on the relevant literature on attributes to the provision of bank services as well as on models and scales regardin
Publicado em: 2007
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24. Gestão da marca ao longo da cadeia de valor: um estudo de caso no mercado de varejo de material de construção / Brand management throughout the value chain: a case study in the retail building industry.
The study presents a conceptual and empiric vision examining the product brand management throughout the value chain, from the manufacturer to the end consumer, with the intermediation of the retail channel. The theory that supported the study was based on manufacturer and retailer marketing strategy concepts, leading to a better understanding of aspects tha
Publicado em: 2007