Brands Management
Mostrando 1-12 de 30 artigos, teses e dissertações.
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1. Morally transgressive companies and sustainable guidelines: seeking redemption or abusing trust?
Abstract Purpose This study aims to evaluate the impact of a sustainable production action on consumer trust and purchase intention by a company involved in moral transgression and also analyze the effect on consumer trust and purchase intention if a company, after green marketing, is identified as greenwashing spreader. Design/methodology/approach This qu
RAUSP Management Journal. Publicado em: 2022
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2. Neuromarketing and its implications for operations management: an experiment with two brands of beer
Resumo A neurofisiologia do comportamento do consumidor e as experiências sensoriais estão crescendo em resultados de pesquisa e importância para as atividades operacionais devido à possibilidade de projetar produtos e processos mais adequados às necessidades dos consumidores. Além disso, há uma grande variedade de aplicações no chão de fábrica, c
Gest. Prod.. Publicado em: 29/08/2019
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3. Online and offline communication for country brands: an exploratory study of the Brazil Brand
Resumo A acirrada competição internacional entre destinos turísticos força seus gestores a oferecer a seus públicos propostas de valor únicas, buscando melhorar suas imagens e destacando seus diferenciais e experiências turísticas exclusivas. Nesse processo, a adequada gestão e comunicação de uma marca-país se torna ainda mais relevante. O númer
Rev. Bras. Pesq. Tur.. Publicado em: 15/04/2019
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4. Maternidad y prostitución ¿contradictorias y excluyentes?
Summary: This paper presents a study that explored the experiences of motherhood in women who are involved in street prostitution. For this work, motherhood is focused as a socially constructed institution linked to prescriptive social imaginary and gender control policies; and, in turn, prostitution was understood as a patriarchal social institution where t
Rev. Estud. Fem.. Publicado em: 2017-04
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5. Cost analysis of materials used in Class III, IV and V composite resin restorations
AIM: To assess the total cost of direct and indirect materials used in Class III, IV and V composite resin direct restorations. METHODS: The calculation of costs was based on the method of variable costing system. A list of the materials was obtained by a panel of experts and based on the excellence standards established in the literature for dental team tre
Braz. J. Oral Sci.. Publicado em: 2013-12
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6. A comunicação na articulação agroindustrial no modelo federado de cooperativas / The communication in the agribusiness articulation in the federated model of cooperatives
The federated model of cooperatives requires an appropriate way to structure the information flows. The Single Cooperative operates in the process of organizing production, while the Central Cooperative care of industrialization and management of the products, brands and markets. Thus, communication plays an essential role in the articulation of different le
IBICT - Instituto Brasileiro de Informação em Ciência e Tecnologia. Publicado em: 15/03/2011
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7. Relações entre empreendedorismo, formulação de estratégias e desempenho em micro e pequenas empresas
The municipality of Ilhota - SC has an APL underwear and beach which started its history for over 20 years in the mid 80s. Since then, developed into a large volume of companies working for this segment. Among these firms, 59 are highlighted by focusing on the development of brands, products and outlets, with factory outlets along the highway SC 470, in dire
IBICT - Instituto Brasileiro de Informação em Ciência e Tecnologia. Publicado em: 27/08/2010
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8. Brand management at the internationalization strategy of firms: study with Brazilian franchisors / Gestão de marcas na estratégia de internacionalização de empresas: estudo com franqueadoras brasileiras
This study combines two relevant and up-to-date subjects: internationalization of firms and brand management. The need for Brazil to become a true global player is almost consensus, and the number of Brazilian companies entering the global marketplace in a structured way has increased. However, there is still a long way to go before the country increases its
Publicado em: 2010
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9. The corporate bias and the molding of prescription practices : the case of hypertension
Drug management of hypertension has been a noticeable example of the influence of the pharmaceutical industry on prescription practices. The worldwide leading brands of blood pressure-lowering agents are angiotensin receptor-blocking agents, although they are considered to be simply substitutes of angiotensin-converting enzyme (ACE) inhibitors. Commercial st
Publicado em: 2010
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10. A INFLUÊNCIA DO GREEN MARKETING NA ESTRATÉGIA COMPETITIVA DE EMPRESAS BRASILEIRAS / THE INFLUENCY OF GREEN MARKETING IN THE COMPETITIVE ESTRATEGY OF BRAZILIAN COMPANIES
The widely accepted concept of sustainability affects people, governments and enterprises in different ways and requires the incorporation of new strategies. This dissertation aims to investigate the Green Marketing strategies adopted by Brazilian companies listed in the Business Sustainability Index of the São Paulo Stock Exchange (BOVESPA) and what is its
Publicado em: 2010
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11. The corporate bias and the molding of prescription practices: the case of hypertension
Drug management of hypertension has been a noticeable example of the influence of the pharmaceutical industry on prescription practices. The worldwide leading brands of blood pressure-lowering agents are angiotensin receptor-blocking agents, although they are considered to be simply substitutes of angiotensin-converting enzyme (ACE) inhibitors. Commercial st
Brazilian Journal of Medical and Biological Research. Publicado em: 2009-03
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12. Gerenciamento de risco em tecnovigilância: aplicação dos conceitos seis sigma e técnica delphi para o desenvolvimento e validação de instrumento de avaliação de material médico-hospitalar / Risk management in technovigilance: application of Six Sigma concepts and the Delphi Technique for the development and validation of a medical-hospital material assessment instrument.
Hospital risk management is a complex process, which involves multidisciplinary management actions. Its goal is to set up a system to monitor and identify the probable origin of adverse events and their damage; make appropriate decisions; and perform actions related to Pharmacovigilance, Hemovigilance and Technovigilance. The latter, among other functions, p
Publicado em: 2009