Brand Concept
Mostrando 1-12 de 25 artigos, teses e dissertações.
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1. Avaliação da deflexão elástica de fios ortodônticos de níquel-titânio, calibre 0,014 / Load-deflection study of caliber 0.014 nickel-titanium orthodontic wires
OBJECTIVE: The purpose of this study was to present the magnitude and the constancy of the forces released by nickel-titanium orthodontic wires, used to treat dental crowding. Another purpose was to compare the most usual types of bending tests used to evaluate these wires: 3-point test and clinical simulation device. MATERIAL AND METHODS: Eleven groups of o
IBICT - Instituto Brasileiro de Informação em Ciência e Tecnologia. Publicado em: 03/07/2012
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2. Raciocínio pictórico: campos de cor no espaço
The object of this dissertation research involves the design, construction and theoretical analysis of color fields in a three dimensional space, developed through a pictorial reasoning. The starting point for the creation of these work pieces is the appropriation of common objects of everyday use. To address this, I will use Arthur Dantos concept of transfi
IBICT - Instituto Brasileiro de Informação em Ciência e Tecnologia. Publicado em: 03/11/2011
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3. AVALIAÇÃO DA EFICIÊNCIA OPERACIONAL NA OPERAÇÃO DE COLHEITA MECANIZADA EM LAVOURAS DE ARROZ IRRIGADO / EVALUATION OF OPERATING EFFICIENCIES IN HARVESTING RICE FIELDS
The objective of this thesis was evaluate the efficiencies of the harvesting operation in rice fields, located in the region of Depressão Central do Rio Grande do Sul. As specific objectives, this study sought to determine and evaluate the following efficiencies: field, time, field pattern and cutter bar; to verify if there is difference between the areas w
IBICT - Instituto Brasileiro de Informação em Ciência e Tecnologia. Publicado em: 31/03/2011
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4. Consumidores em rede: comunidades de marcas e culturas do consumo na sociedade contemporânea
This paper intent to present how virtual communities formed from brands alter consumer relations and how social networks are also affected by the culture of them. While most companies seek to build the brand image of products and services through strategies still very much rooted in widespread official communication from one to many others - as proposed by A
Publicado em: 2010
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5. Quality of life: a brand new concept for research and practice in psychiatry / "Qualidade de vida": um novo conceito para a pesquisa e prática em psiquiatria
Desde os anos 70, a avaliação da qualidade de vida (QV) cresceu de uma atividade relativamente restrita para uma disciplina formal com uma estrutura teórica coesa, métodos consagrados e diversas aplicações. Nos últimos anos, a QV vem se tornando cada vez mais popular como uma variável útil para determinar o impacto global das doenças e dos tratamen
Publicado em: 2010
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6. Inovação em uma indústria petroquímica brasileira: o caso do projeto dos copos descartáveis em polipropileno
This work analyzes the barriers to innovate in the project of the development of polypropylene disposable cups between 2004 and 2007 in a brazilian petrochemical company. Moreover, this work explores the development of the project in the light of innovation models and identifies the characteristics of the barriers faced by the project with the concepts and m
Publicado em: 2010
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7. Sectorial innovation systems : an application of the concept in the brazialian and french fluid milk production chain
The aim of this study is to test a new framework in order to evaluate some fundamental institutional, technological and organizational factors in the innovation process carried out by food processing firms. We use case studies and the sectoral innovation system - SIS approach to give evidence about the innovation process carried out by fluid milk processors
Publicado em: 2010
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8. A INFLUÊNCIA DO GREEN MARKETING NA ESTRATÉGIA COMPETITIVA DE EMPRESAS BRASILEIRAS / THE INFLUENCY OF GREEN MARKETING IN THE COMPETITIVE ESTRATEGY OF BRAZILIAN COMPANIES
The widely accepted concept of sustainability affects people, governments and enterprises in different ways and requires the incorporation of new strategies. This dissertation aims to investigate the Green Marketing strategies adopted by Brazilian companies listed in the Business Sustainability Index of the São Paulo Stock Exchange (BOVESPA) and what is its
Publicado em: 2010
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9. O endosso por celebridade e a gestão da imagem da marca : evidências empíricas a partir do estudo da marca Ipanema Gisele Bündchen
Positioning is a fundamental concept to understand the role played by brands in contemporary societies, which applies to what the brand represents on consumers minds. On that account, the archetype paradigm is an approach that has, in recent years, aroused interest of some marketing experts, suggesting the existence of a collective unconscious, part of the p
Publicado em: 2009
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10. O desafio de reconhecimento do sujeito cego em espaços públicos de representação
This work is funded based on the uneasiness with the concept of State as a public machine for development. Of State as a public machine to deliberate valid practices for valid methods and to limit valid subjects in valid spaces. In midst of this specific context, this work dedicates itself to investigate the following research problem: the mistaken recogniti
Publicado em: 2009
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11. Feel the future : Perceptions of branding and design towards product development in the motoring industry
The car industry is on the brink of a new era. Carmakers have reinvented themselves significantly at least three times during the last hundred years. First, Ford with mass production, then Sloan with the planned obsolescence and then Toyota with the Lean System have all revolutionised the industry. However, there is much evidence that it is time again for a
IBICT - Instituto Brasileiro de Informação em Ciência e Tecnologia. Publicado em: 200804
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12. FASHION BRAND STORES: INTEGRATING THE FASHION BRAND IDENTITY TO POINT OF PURCHASE DESIGN PROJECTS / LOJAS DE MARCAS DE MODA: INTEGRANDO A IDENTIDADE DAS MARCAS DE MODA AOS PROJETOS DE DESIGN PARA O PONTO DE VENDA
This present research approaches the fashion brands point of purchase design projects as an important way of transmission for their brand identity. Assess the process of development and integrating of these projects with one another and with the brand identity. The practical research was realized by a participative action research, during one year, to test a
Publicado em: 2008