The IBOPE, the public opinion and the common sense during 1950 : habits, preferences, behavior and values of the residents of brazilian big urban centers (Rio de Janeiro and São Paulo) / O IBOPE, a opinião pública e o senso comum social dos anos 1950 : hábitos, preferências, comportamentos e valores dos moradores dos grandes centros urbanos brasileiros (Rio de Janeiro e São Paulo)

AUTOR(ES)
DATA DE PUBLICAÇÃO

2011

RESUMO

The modernity developed during the years of 1950 at the two biggest brazilian urban centers, based upon ownership and consumption of industrialized goods, diverged from a Brazil predominantly rural. As the population would become urbanized, new products that would feature an urban and modern lifestyle would be added to Brazilians consumptions: cars, television, hoover, floor polisher, refrigerator and hundred of other products as a reward of the industrial capitalism. Development for most people meant the possession of these non perishable goods. Initially the modern lifestyle spread through the big urban centers among entrepreneurs and high middle class, at a later time through the media - radio and television - it reached the less privileged class. The public opinion surveys by IBOPE (Brazilian Institute of Public Opinion and Statistics) from which this paper is based filed at Arquivo Edgard Leuenroth constitute a rich documental source to those who intend to study the behavior of the residents of brazilian big urban centers as they evoke the daily life of men and women who experienced the years of 1950 and started acquiring specific goods either material or symbolic ones attached to a worldwide process: the creation of a consumerism society

ASSUNTO(S)

opinião pública - pesquisa sociedade de consumo modernidade rádio televisão brazilian institute of public opinion and statistics public opinion opinião pública - rio de janeiro (rj) opinião pública - são paulo (sp) public opinion public opinion consumer society modernity radio television

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