Determinantes do sucesso competitivo: o caso de empresas calçadistas brasileiras

AUTOR(ES)
DATA DE PUBLICAÇÃO

2006

RESUMO

Brazil is today one of the main world shoe manufacuring. The Brazilian shoe industry is made up of several companies of different sizes which are spread out in different sites. The state of Rio Grande do Sul is the main producer and exporter. The current study had the objective to verify the adopted strategies by some gaucha manufacturing companies of the sector. It was selected and researched the ones considered leaders in the market of medium and large sizes, which have been presenting a highlighted growth. Most of them are located in Vale do Rio dos Sinos, the main Brazilian shoe site. As a result, it was testified the adoption of different strategic positions out of the pattern generically practiced by that industry. It was observed a diversification of markets and differentiation of products, manufactured with high quality, sold with the brand of the manufacturer and of agregated value. The units of production have divisions of creation and development. They are supplied in small lots, differently of the old pattern of that sector. The capital structure and societary is familiar, but its administrators manage with syntinized teams with the administrative style implemented. They perform with long term objectives and they innovate systematically the produced items. They know deeply the sector which they act and its relations in an international level

ASSUNTO(S)

estratégia strategy vale do rio dos sinos competitividade administracao competitiveness and internacionalization inústria calçadista competition estratégia competitiva rio grande do sul

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