Deployment of social responsibility in business management of civil construction suppliers - analysis of the Program Tear. / Implantação da responsabilidade social empresarial na gestão de fornecedores da construção civil - análise do Programa Tear.

AUTOR(ES)
DATA DE PUBLICAÇÃO

2009

RESUMO

The social responsibility is being argued in the most diverse sectors and considered each time more important in the management of the companies. The social responsibility actions, that are becoming a differential in strategy terms and competitiveness, need to contribute for all, for the society sustainability and the people who live in it. They must promote the good relationship and the attendance of the necessities of all the integrants that compose one sector and, in particular, of the parts directly affected by the business of the company that promotes them, by the creation of tools and mechanisms that guarantee the management of the existing conflicts between them. The Instituto Ethos de Empresas e Responsabilidade Social, entity of dissemination of the concepts of social responsibility in the diverse sectors of the Brazilian economy, developed the Programa Tear, that aims the implementation of social responsibility actions in small and medium suppliers involved in companies in diverse strategically chains of value, being civil construction one of them. This research aims to analyze and to evaluate the development of this program and its difficulties of implementation in the supplying companies of the civil construction sector and still searches to consider lines of direction to insert the subject in the management of real state developers companies and contractors.

ASSUNTO(S)

civil construction supply chain. construção civil cadeia de suprimentos responsabilidade social social responsibility

ACESSO AO ARTIGO

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