Company social responsibility program to improve philanthropic hospital management: case study / Programa de responsabilidade social de empresa na melhoria da gestão de hospitais filantrópicos: estudo de caso

AUTOR(ES)
DATA DE PUBLICAÇÃO

2009

RESUMO

INTRODUCTION: Distinctive Portuguese institutions, as pioneer Santa Casa de Lisboa founded in 1498, have contributed to the structure of the social and health care service system in Brazil since the colonial period. Currently these institutions account for 40% of SUS (Unified Health System) hospitalizations in Brazil, and approximately 55% of hospitalizations in São Paulo. Despite the major importance mentioned above, philanthropic institutions have immense managerial difficulties in order to take part in the SUS services network, resulting in drawbacks to attain qualified human resources and lack of financial resources, mainly those of public source origin. This scenario enables other social players, in the current stage of the socioeconomic structure of the country and especially in the state of São Paulo, to mobilize in order to create new ways to support these philanthropic institutions. In the present context, Companhia Paulista de Força e Luz, the company responsible for distributing electricity to roughly half of the cities in the interior of São Paulo triggered a process to support improvement in the management of philanthropic hospitals operating in its area of power concession. This study aimed to evaluate the preparation and development of the implementation of the Philanthropic Hospital Revitalization Program developed by CPFL in two regions of the state, and its results. METHOD: case study in which the description and relationship among factors in each situation stand out, with figures playing a supporting role. In order to prepare the study, however, special attention was given to the figures of the consulting services provided to philanthropic hospitals, given they were the foundation to build the information database on the development of the program. Therefore the analysis developed was also oriented toward the assessment carried out externally to the philanthropic hospitals included in the first stage of the program. RESULTS. In the description of the process to prepare the Revitalization Program, agreements and partnerships among the different social agents that enabled the preparation of the Revitalization Program oriented toward management excellence were defined. The program comprised 4 components: development of hospital support networks, direct consulting, courses and volunteer work. In relation to direct consulting, the strategy established was to make a pair of consultants available 16 hours per week with onsite work in 6 hospitals defined as references in the regional and local systems of the Franca and Piracicaba regions. The regions were chosen because they only had philanthropic hospitals in their area of action. The quantitative assessment performed through CQH in 4 visits to the hospitals mentioned, and the development and score reached by hospitals was very significant, given there was a progression from an initial mean of 112.70, to a final mean of 379.50 within a total possible 500point score. Regarding the assessment of the relationship between the development of the score and agenda of the issues discussed at Hospitals Revitalization Committees and classified per excellence criteria, there were less frequent discussions on excellence criteria related to hospital profile, society and on information and institutional knowledge. Remaining criteria were more frequent in the agenda, but better performance in terms of leadership assessment, strategies and plans and clients was observed. Performance in people and process management was not as good maybe due to more drawbacks to implement certain actions that result in long term observable effects. CONCLUSIONS: there was an effective policy to build and implement a company social responsibility program that joined different social players. The direct consulting strategy was shown to be appropriate to promote measurable and significant impact on hospital management. The creation of interface committees at hospitals, with representatives from its several sectors proved appropriate, but still has to be enhanced in order to reach better results.

ASSUNTO(S)

health quality responsabilidade social qualidade em saúde social responsibility gestão em saúde philantropic hospitals hospitais filantrópicos health management

ACESSO AO ARTIGO

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