Configuração estratégica e vantagem competitiva: o caso Copérdia / Strategical configuration and competitive advantage: the Copérdia case

AUTOR(ES)
DATA DE PUBLICAÇÃO

2009

RESUMO

This research as a whole, has the objective of understading the relationship between strategical configuration and the obtainment of competitive advantage by an Agroindustrial Cooperative in the West of Santa Catarina State, Copérdia Concórdia Production and Consumption Cooperative. The approach of strategical configuration preconizes, firstly, that each organization is unique, because the complex result of its resources, its competences and its processes build its characteristic way of acting and interacting with the external environment. Complementarily, such approach understands that the origin of sustainable competitive advantage is in these forms of configuration, since, besides envisioning the order of the organizational elements, they also focus on the best ways to interact with the market and its stakeholders. The agroindustrial activity practiced in the inland of Santa Catarina presents useful characteristics to the strategical adptation studies, cause of its successive changes through time. In this case, sarches demonstrate the influence of strategical configuration and the competitive position on an Agroindustrial Cooperative through an descriptive analysis of its history, identifying and standing out the strategical events happened. The conclusion that emerges from this research denotes the real possibility of organization strategic competition orientation by strategical configuration approach

ASSUNTO(S)

cooperativas agrícolas santa catarina configuração estratégica competitive advantage resources concorrência administracao recursos organizational processes and competences strategic configuration competências e processos organizacionais vantagem competitiva

ACESSO AO ARTIGO

Documentos Relacionados