Vantagem Competitiva: Análise Teórica e Metodologia / Competitive Advantage: Theorical Analysis and Metodology
AUTOR(ES)
Vasconcelos, Flávio Carvalho De
DATA DE PUBLICAÇÃO
24/11/2005
RESUMO
This report reviews the business policy theory focusing on competitive advantage. Four models are reviewed: (1) Industry analysis, (2) Market processes, (3) Resource-Based View and (4) Dynamic Competencies. Competitive advantage notions in each model are compared. In a second section a database of performance data of Brazilian companies is built and two groups (one high-performance and one control group) are identified. A MS Access database is included.
ASSUNTO(S)
estratégia empresarial vantagem competitiva
ACESSO AO ARTIGO
http://hdl.handle.net/10438/2992Documentos Relacionados
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