Visual Rhetoric
Mostrando 1-9 de 9 artigos, teses e dissertações.
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1. Ecfrasis and evidence in Latin Letters: doctrine and praxis / Écfrase e evidência nas Letras Latinas: doutrina e práxis
The purpose of this paper is to study the ecfrase, known as description in Latin Rhetoric, which is normally confused with the evidence. The ecfrase contributes to cause a visualizations effect of the verbal speech. Therefore, the study of ancient theories approaches the verbal language to the visual, and works as basis for its comprehension. There is profus
Publicado em: 2010
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2. Design editorial | Revistas, capas e discursos: um estudo das revistas Veja, Isto Ã, Carta Capital e Ãpoca
The present work aims to investigate two different aspects of the Graphic Language as for representing information in Brazil: the first one would be to regard the syntactic, semantic, and pragmatic levels of the Graphic Design shown by the covers of Brazilian news magazines, whose conceptual bases attain to the domain of Information Design, within the parame
Publicado em: 2009
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3. Retórica visual : o Shopping Iguatemi - Maceió e sua comunicação persuasiva.
A presente dissertação verifica a possibilidade de objetos concretos gerarem estímulos à percepção visual, a ponto de funcionarem como indutores de comportamento, sem imposição autoritária. Busca compreender a Retórica Visual a fim de utilizar seus fundamentos como instrumento de exame de elementos que sensibilizam o sentido da visão, materializad
Publicado em: 2009
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4. Retórica intratextual e contextual na publicidade
The present inquiry takes as an object the printed Brazilian publicity of the 1900 years, with focus in the period understood between the decades of 1960 and 1980, in lifting carried out from announcements conveyed in specialized publications of historical hallmark, like yearbooks of publicity, portifólios of advertising agencies or publications carried out
Publicado em: 2007
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5. Paixões em cena a semana santa na cidade de Goiás
Vila Boas 19th century Holy Week is herein approached as articulating discoursive practice from different fields of symbolic production, marked by dionysiac and theatrical rhetoric which reminds of the visual feasts baroque configuration, settling the question as representation of political, cultural and social projects. It is therefore understood that the d
Publicado em: 2007
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6. Elementos lingüísticos no discurso publicitário
This project aims to explore the verbal and non-verbal languages used in publicity campaign ads of a nationwide magazine (VEJA). The publicity presentation of objects of any kind is so powerfull that can, undeniably, be contested. It attracts the readers from all the sides. The statements presented in the messages come to meet the consumers expectations, mak
Publicado em: 2007
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7. A cartilha JurÃdica: aspectos sÃcio-histÃricos, discursivos e multimodais
The central objective of this study is to critically examine laymanâs law guides (booklets), by investigating the social-historical formation of this genre, as well as the verbal and nonverbal textual strategies used by their producers to constitute the social construction of reality, starting from the notion of âlegal stereotypesâ. In order to do this, t
Publicado em: 2006
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8. Gênero auto-ajuda: estratégias lingüístico-discursivo / The self-help genre: linguistic-discursive strategies
Realizou-se a análise do gênero auto-ajuda, em um corpus formado por três livros, a fim de descrever seu funcionamento semiótico. A análise centrou no nível discursivo. Sua abordagem se dá a partir da interação entre o ponto de vista greimasiano e bakhtiniano refletida nos seguintes princípios: todo discurso resulta do percurso gerativo do sentido
Publicado em: 2005
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9. TRAINING OF NURSES: BLACK HOLES AND POINTS OF LIGHT / "Formação do enfermeiro: buracos negros e pontos de luz"
The present work was made up of a quantitative, non experimental, survey type study of a descriptive nature. Its aims were to analyse what the nurses and their nursing chiefs do in relation to the preparation given by the graduate courses of nursing, as well as identify, according to these same nurses, the strong points or points of light- and the weak po
Publicado em: 2004