Design editorial | Revistas, capas e discursos: um estudo das revistas Veja, Isto Ã, Carta Capital e Ãpoca

AUTOR(ES)
DATA DE PUBLICAÇÃO

2009

RESUMO

The present work aims to investigate two different aspects of the Graphic Language as for representing information in Brazil: the first one would be to regard the syntactic, semantic, and pragmatic levels of the Graphic Design shown by the covers of Brazilian news magazines, whose conceptual bases attain to the domain of Information Design, within the parameters for analysis provided by the Grammar of Visual Design by Gunther Gunther Kress and van Leeuwen (2006), consisting of verifying the structures of composition, representation and interaction of visual design; the second question concerns the survey and identification of figures of Visual Rhetoric presented in the magazine covers under study, by taking into account the theoretical support furnished by Jacques Durandâs Rhetorical Matrix (1974). This question is herein included based upon the conviction that figurative language are key elements for the analysis of communication produced by design. The sample consists of the following magazines: Veja, IstoÃ, Ãpoca and Carta Capital, published within the period from July to December 2007, which were chosen for being the most significant for this editorial segment as well as their scope among readers and number of copies per issue. The problem which aroused motivation for such a research came from the observation that the magazines may suggest different types of reading in accordance with the configuration of their cover design. Our hypothesis is that the identification of determined syntactic aspects of Graphic Language lead to associations of semantic and pragmatic character, and identifying such aspects are likely to contribute to the formation of a visual repertoire of Graphic Design. The result of the research confirms that the instrument of analysis herein conceived, on the grounds of the standards provided by the Grammar of Visual Design by Gunther Kress and van Leeuwen (2006) and also Jacques Durandâs Rhetorical Matrix (1974) is by all means satisfactory as for investigating how information is represented in Brazil through the approaches of the magazines under analysis, which ratifies our hypothesis. In short, our purpose is to contribute to the area of Information Design by means of lifting significant visual graphic parameters within the social context covered by influence and penetration of the analyzed magazines, which hopefully may shed some light on project activities aiming at more adequate editorial objectives of a given publication.

ASSUNTO(S)

retÃrica graphic language imagens desenho (projetos) - periÃdicos brasileiros desenho visual rhetoric graphic design representation of information comunicaÃÃo visual ilustraÃÃes- recursos de informaÃÃo grammar of visual design information design

ACESSO AO ARTIGO

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