Tourism Marketing
Mostrando 37-48 de 63 artigos, teses e dissertações.
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37. A formaÃÃo da imagem de destinaÃÃes turÃsticas na Web : o estudo do Portal visiteportodegalinhas.com
The main objective of this dissertation was to investigate how the management of website elements from official tourism destinations relates with a positive image formation of the place, on the consumers perspective. Therefore a theoretical review was developed involving the following topics: image in marketing, studies over image on the web, image in touris
Publicado em: 2008
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38. Uma replicação da escala de Gursoy, Kim e Uysal para mensurar os impactos de eventos especiais
Eventos especiais têm um papel importante dentro da administração e do marketing de lugares, mas para obter o máximo retorno de tais festividades, seja em termos econômicos ou sociais, é preciso gerenciá-las com o conhecimento de seus impactos. O presente trabalho replica, com algumas modificações, o estudo de Gursoy, Kim e Uysal (2004), adaptando p
Publicado em: 2008
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39. Natal como destino turístico : um estudo das imagens (re)veladas pela mídia, pelos turistas e suas implicações educacionais e culturais
This thesis is a result of a research on Natal/RN as a tourist destination. We understand that cities are chosen as tourist destinations beyond its cartographic localization, from other dimensions of meanings that, in its set, constitute images. These images are, probably, very different of the images constructed by native and resident populations, who posse
Publicado em: 2008
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40. Modelo de avaliação competitiva de destinos turísticos com base nas capacidades dinâmicas
Over the past few decades, the phenomenon of competitiveness, and the underlying competitive advantage thereof, has been analyzed in diverse ways, in terms of its sources (external and internal environment) and competitive management strategies, as well as different scopes (nations, economic sectors and organizations) and fields of study (economy and organi
Publicado em: 2008
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41. ESTRATÉGIA E COMPETITIVIDADE NUMA REDE DE HOTÉIS: UM ESTUDO DA REDE VERSARE DE HOTÉIS / STRATEGY AND COMPETITIVITY IN A HOTEL NETWORK: A STUDY OF REDE VERSARE DE HOTÉIS
The huge web which involves new dimensions in the world communication and transportation areas, due to the globalization of the economies, has provided a growing improve of tourism in the last decades of the 20th century. Besides the tourism leveraging strategies, implemented by countries and regions, new business niches have risen, such as ecological, relig
Publicado em: 2008
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42. Identificação dos principais stakeholders e análise dos relacionamentos existentes no contexto do roteiro turístico da localidade de Ana Rech em Caxias do Sul - RS
The present research describes the relationship existing between the main ones stakeholders (groups of interest) identified in a specific reality, the tourist itinerary of the locality of Ana Rech in Caxias do Sul RS. The marketing relationship will be explored as mean of interconnection between interests of stakeholders of the tourist itinerary, in the poss
Publicado em: 2008
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43. Ouvindo o Silêncio: A Construção Identitária por Meio da Prática do Mergulho Scuba como Consumo Hedônico
This work aims to explore the context and emotions related to the experience of scuba diving as hedonic consumption, as well as to understand in which conditions the benefit arising from the regular practice of this activity impact the identity construction of the practitioner. Through in-depth interviews, data were collected from scuba divers living in the
Publicado em: 2008
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44. Desenvolvimento territorial, história, cultura e tradição : os caminhos do café em Alto Paraíso (GO)
This study aims to examine how the inhabitants of Alto Paraíso de Goias are seeking alternatives to generate income and sustainable development of the municipality. To do so, it makes the analysis from the deployment, by Embrapa, of a specific project on the rescue of traditional agricultural culture of coffee. The municipality is part of the region of the
Publicado em: 2008
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45. O DESENVOLVIMENTO E O MARKETING DO TURISMO NA NATUREZA EM PIRENÓPOLIS - A VISÃO DO TURISTA
Tourism is an important economic activity in many countries, including Brazil, and has many types. The tourism of nature is widely spread in Brazil and is found in the municipality of Pirenópolis, State of Goias, which has a great potential for this kind of tourism. The objectives of this dissertation were to determine the evolution and marketing of the tou
Publicado em: 2007
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46. THE PERFORMANCE OF THE GOVERNMENT AGENTS OF RIO DE JANEIRO REGARDING THE MARKETING STRATEGY WITH FOCUS IN THE CITY PROMOTION / A ATUAÇÃO DOS AGENTES DO GOVERNO DO RIO DE JANEIRO NA FORMULAÇÃO DAS AÇÕES PROMOCIONAIS DE MARKETING TURÍSTICO
Always mentioned in this context, Rio de Janeiro vocation for tourism is based not only in its natural beauties, its coast, its historical and cultural quantity, or in the enviable climate. This aptitude is also showed by the characteristics of its happy, amiable and hospitable people, beyond the fact that the city was transformed into a strong center for th
Publicado em: 2007
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47. A SEGMENTAÇÃO DE MERCADO E A COMUNICAÇÃO PUBLICITÁRIA NO TURISMO: o modelo de Plog em anúncios veiculados por revista especializada
The Advertising has as social function to inform, to divulge and to stimulate the consuming market to satisfy its emotional and physical needs and the tourism while socioeconomic phenomenon finds in the persuasives speeches advertising executives a fertile land to promote its products and services that are involved for an atmosphere of magic and seduction. T
Publicado em: 2007
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48. PLANEJAMENTO DO TURISMO EM ÁREAS RURAIS Estudo do Roteiro Nostra Colônia- Jaguari-RS / PLANNING OF TOURISM IN RURAL AREAS A study of Nostra Colônia project Jaguari, RS
The practice of planning is fundamental when the implementation of rural tourism is intended. A properly conducted planning provides insights into positive as well as negative impacts of an action or innovation. In this sense, this study ascertains the different phases of rural tourism activity in the Nostra Colonia Project, in Jaguari, RS. Rural tourism in
Publicado em: 2007