Strategic Organizational Adaptation
Mostrando 1-12 de 13 artigos, teses e dissertações.
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1. School of administration and management: the process of strategic adaptation from its conception to the realization of their strategic managers / O processo de adaptaÃÃo estratÃgica da escola superior de administraÃÃo e gerÃncia: da concepÃÃo à percepÃÃo de seus gestores estratÃgicos
O objetivo desta pesquisa foi identificar os fatores que influenciaram o processo de adaptaÃÃo estratÃgica vivenciado pela Escola Superior de AdministraÃÃo e GerÃncia â ESAG â desde a sua concepÃÃo à gestÃo de 2009, segundo a percepÃÃo dos gestores estratÃgicos da organizaÃÃo. A ESAG faz parte da Universidade do Estado de Santa Catarina (UDE
IBICT - Instituto Brasileiro de Informação em Ciência e Tecnologia. Publicado em: 03/05/2012
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2. Responsabilidade socioambiental no processo de adaptação estratégica de uma empresa do setor frigorífico de Santa Catarina
Organizations are experiencing a new model of society that is demanding new operating principles in relation to humans and the environment. This movement requires a greater concern, on the part of companies, with the environment around the organization, and a respect for the social and environmental variables. Nowadays, social and environmental issues must b
IBICT - Instituto Brasileiro de Informação em Ciência e Tecnologia. Publicado em: 13/12/2010
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3. Estratégias da empresa e as estruturas de marketing / Companys strategies and marketing structure
The changes in the worldwide markets and economies direct the companies to new forms of actuation, either in their strategies, or in their structures. Particularly, the marketing activities and structures gain attention in this process of adaptation, since they constitute themselves as facilitators of the interaction between the company and its environment.
Publicado em: 2009
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4. O processo estratégico de marketing em pequenas e médias empresas de desenvolvimento de software: um estudo de casos múltiplos
This dissertation is focused on the strategic marketing process, which involves the formulation and the implementation of marketing strategies, in small and medium software development companies. Its objectives are to analyze the process, examining the relation between formulation and implementation and the role of improvisation and adaptation on the strateg
Publicado em: 2008
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5. ProposiÃÃo de uma metodologia para implantaÃÃo do Balanced Scorecard no Hospital Escolar Portugal Ramalho
This study proposes a methodology for implementation of the Balanced Scorecard (BSC) at the Hospital School Portugal Ramalho, public institution of psychiatric assistance of the city of Maceio, Alagoas. It was presented the history of the Hospital, the organizational structure with its hierarchies and strategic planning, as initiative of professionalization
Publicado em: 2008
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6. Estratégias mercadológicas da cadeia agroexportadora de frango de corte do Brasil
The objective of this paper was to identify and discuss the market strategies of the agri-exporting poultry chain in Brazil. The study was based on the focus enterprises (industries), which are the agents coordinating the diverse supply chains belonging to the poultry sector. An interview following a semi-structured script was made with six executives: two b
Publicado em: 2008
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7. A gestão da estratégia como processo de aprendizado
The main objective of the project is to understand how strategic learning actually occurs within organizations and what elements are important to foster it. What basically motivated the project was, on the one hand, the perception of a context that increasingly challenges the survival of organizations, whose life cycles turn out to be shorter and shorter. On
Publicado em: 2008
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8. DYNAMIC STRATEGIC MANAGEMENT OF INFORMATION AND COMMUNICATION TECHNOLOGY OF FIRMS THAT ACT ON STRATEGIC ALLIANCES NETWORKS: AN ANALYTICAL FRAMEWORK PROPOSAL. / GESTÃO ESTRATÉGICA DINÂMICA DA TECNOLOGIA DE INFORMAÇÃO E COMUNICAÇÃO DAS EMPRESAS QUE ATUAM EM REDES DE ALIANÇAS ESTRATÉGICAS: PROPOSTA DE ARCABOUÇO ANALÍTICO
In the current business environment, where one of the few unchangeable facts is that change in this environment is constant and more and more accelerated, firms need to adapt quickly and continuously to new situations, by redefining and adapting their strategies. In this scenario, of tough competition, firms strive to concentrate their activities in what is
Publicado em: 2007
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9. Construção e validação de mapa estratégico com ênfase na dimensão da aprendizagem e crescimento: estudo de caso em uma unidade de uma Instituição de Ensino Superior
This paper proposes the construction and validation of a Strategic Map (SM), with emphasis in the perspective of learning and growing, applicable to an unity of a private university with communitary characteristics, and based on Balanced Scorecard (BSC), contemplating its four perspectives: financial, of its clients, of its internal processes and of learning
Publicado em: 2006
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10. Identificação de fatores culturais adaptativos relevantes na utilização de sistemas CRM para fidelizar clientes em comércio varejista
Competition is no longer just the fight for market share. It became critical factor for the survival of most companies. Organizations must establish strategies and put them into practice as soon as possible to survive in their markets. The Technology of Information and Communication (TIC) is an essential tool for the strategic positioning because it provides
Publicado em: 2006
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11. EXCELÊNCIA EM GESTÃO DA QUALIDADE EM UMA INSTITUIÇÃO FEDERAL DE ENSINO SUPERIOR: UM ESTUDO DE CASO NA UNIVERSIDADE FEDERAL DE SANTA MARIA / EXCELLENCY IN ADMINISTRATION OF QUALITY IN A HIGHER EDUCATIONAL INSTITUTION: A CASE STUDY IN SANTA MARIAS FEDERAL UNIVERSITY
With the markets globalization, the modern administration tools and the excellence prizes in administration that look for better results, decrease of public expenses and improvement of quality in services rendered to the citizen. This research analyzes the administration of Santa Marias Federal University (UFSM) with base in the criteria of evaluation of Pro
Publicado em: 2006
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12. Visão de futuro como ferramenta de gestão: Um estudo de multi-casos em três empresas na cidade de Santa Maria/RS
The process of adaptation of organizations to reality is considered a survival factor of the companies. Consequently the strategic vision is having more importance nowadays, due to the fact that organizations are more competitive with more decentralizing managerial models. The strategic vision must be a clear and immediate enunciation that leads to the direc
Publicado em: 2005