Sponsorship
Mostrando 25-36 de 57 artigos, teses e dissertações.
-
25. SPORTS SPONSORSHIP IMPACT ON THE CONSUMER: A MODEL TO EVALUATE ITS EFFECTIVENESS / O IMPACTO DO PATROCÍNIO ESPORTIVO NO CONSUMIDOR: UM MODELO PARA MENSURAÇÃO DE SUA EFETIVIDADE
The use of sports sponsorship as a marketing tool is in the rise. Estimates indicate that the values invested in this activity have grown over one thousand per cent in the last twenty years, reaching the total sum of US$ 21 billion in 2004. Despite the fact that the capital needed to conduct a sponsorship program is growing considerably, companies that inves
Publicado em: 2007
-
26. A relação entre o público e o privado no Brasil a partir dos anos 90:uma análise da chamada responsabilidade social das empresas e de seus rebatimentos no Serviço Social sob o ponto de vista crítico / The relation betweeen public and private in Brasil since 1990: a corporate social responsibility s analysis and its consequences for social work
This text aims to contribute for the discussion about Corporate Social Responsibility (CSR) and its real intentions. Behind social projects, Social Foundations or sponsorship theres a clear objective of class hegemonys strategy. The motivation for this research is the fact that the CSR is a new place of work for Social Workers and we need to know how true th
Publicado em: 2007
-
27. O diagnÃstico das relaÃÃes interfuncionais de SI/TI de uma organizaÃÃo em um modelo de governanÃa
There is a consensus in literature regarding the benefits that organizations can obtain for their business by making use of information systems (IS) and information technology (IT). These include, better products and services, greater client satisfaction and competitive edge. Aiming to maximize the potential of information systems, several information system
Publicado em: 2007
-
28. Política e Gestão Cultural: Brasil, USA e Europa / Cultural Policy and Management: the US, Western Europe and Brazil.
This text deals with cultural policy, arts and heritage management and funding. It focuses the Brazilian experience, comparing it with the First World one's, so far it's possible based upon the available bibliography. Although focusing ongoing trends, selected aspects of the history of cultural policy in the USA, Britain and France since World War II are ins
Publicado em: 24/11/2005
-
29. Parceria Público-Privado na Área Cultural / Public and Private Art Funding in Brazil
Tax incentives to fuel corporate sponsorship for the arts have been introduced in many countries, during the 80's and 90's. Brazil is one of them. To better understand symbolic, political and economic interests involved with such support, this article emphasizes both macro and micro perspectives. From a macro perspective, it examines the impact of neoliberal
Publicado em: 24/11/2005
-
30. Comunicação em rede: a dança em Caxias do Sul de 1997 a 2004
This thesis has the objective to demonstrate that the public policies in the dancing area of Caxias do Sul during the two last city management (1997- 2000 and 2001-2004) resulted in coevolutive processes, which has in Raízes Group (1983-1990) its landmark. The evolutionary aspects of the communication theory (Mattelart, 1994, Sodré, 2002) constituted the t
Publicado em: 2005
-
31. A mudanÃa do contexto de referÃncia da representaÃÃo da PaixÃo de Cristo de Fazenda Nova
The main aim of this study is to analyze the influences of technical and institutional determinants on transformations of the Sociedade Teatral de Fazenda Nova - STFN, during the remarkable periods of its history, on the spectacle of PaixÃo de Cristo de Nova JerusalÃm. Using the concept of field, developed within the institutional approach, this work analy
Publicado em: 2004
-
32. Expansion of the private higher education programs in Salvador, from the year of 1990 to the year of 2002 / O ensino superior privado em Salvador : oferta e demanda (1990 a 2002)
This dissertation is about the recent expansion of the private higher education programs in Salvador, from the year of 1990 to the year of 2002. It points out some of the facts related to how the higher education system evolved in Brazil and in the state of Bahia, as well as how its most important aspects molded its present local department configuration. It
Publicado em: 2003
-
33. APOIO EMPRESARIAL A PROJETOS CULTURAIS: AS DIFICULDADES ENFRENTADAS PELAS EMPRESAS NA SELEÇÃO DOS PROJETOS / CORPORATE SPONSORSHIP FOR ARTS: THE MAIN DIFFICULTIES COMPANIES FACE IN SELECTING PROJECTS
O patrocínio cultural desempenha um papel cada vez mais importante como ferramenta de comunicação de marketing nas empresas.Dentre seus atrativos, destaca-se a capacidade de comunicar-se com os mais variados tipos de público e de fortalecer a imagem institucional da empresa. Estudos têm sido realizados abordando os efeitos do patrocínio, mas pouco tem
Publicado em: 2002
-
34. Consumer Sponsorship and Physician Sponsorship of Prepaid Group Practice Health Plans: Some Similarities and Differences
-
35. Doctors’ education: the invisible influence of drug company sponsorship
As calls to end drug companies’ direct sponsorship of doctors’ education echo round the world, an investigation in Australia reveals sponsor involvement in the education of thousands of general practitioners, writes Ray Moynihan
BMJ Publishing Group Ltd..
-
36. Sponsorship, authorship and accountability