Socio Semiotics
Mostrando 13-24 de 25 artigos, teses e dissertações.
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13. Um exame da adjetivação no uso efetivo da língua na prática social do discurso publicitário
This dissertation is situated on the area of Critical Discourse Analysis, focusing both on a socio-cognitive perspective and on Social Semiotics, and its theme is the adjectivation processes found in written advertisements published in different magazines. The general purpose is to contribute for studies of Portuguese as it is spoken in Brazil and used in ad
Publicado em: 2009
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14. Discurso Político Educacional: A Escola Pública Brasileira e a burocracia na Educação
The present work analyses enunciation strategies and governing structures within the educational discourses in order to study the political educational discourse and of the educational in the bureaucratic education. Our analysis shall be limited to study the school as a strategic institution which, in the civil society, performs the function of reproducing t
Publicado em: 2008
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15. Ionicidade, dialogismo e gêneros do discurso: análise dos textos docente e discente em questões discursivas / Iconicity, dialogism and discourse genres: analysis of the teaching and students texts in discursive questions
This thesis develops an analysis of the set formed by text-command and text-answer, in History and Geography discourse questions applied in high school, with the purpose of inferring the linguistic marks that define such verbal interaction as a discourse genre, part of the set of scholar genres. It proposes a cross methodology in which participate the Semiot
Publicado em: 2008
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16. Pelotas (re)viewed: the Belle Époque in the town through the press / Pelotas (re)vista: a Belle Époque da cidade através da mídia impressa
The Belle Époque was a period of political, economical, social and cultural changes. It begins in France by the end of the 19th century, informed by the ideals of the French Revolution. Change, progress and freedom were the central themes on a search after civility, in a modernity-discourse. Alterations in values and usages of the European bourgeoisie were
Publicado em: 2008
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17. Sistemas Hipermídia adaptativos para a educação baseada na web: uma visão semiótica. / Adaptive hypermedia system for web based education: a semiotic approach.
A Educação Baseada em Web vem crescendo substancialmente ao longo dos últimos anos; em decorrência desse fator, aumenta a diversidade de alunos que buscam através desse meio uma alternativa para sua formação, seja ela acadêmica ou profissional. Esses alunos possuem diferentes características pessoais, sócio-culturais e cognitivas, e desta maneira p
Publicado em: 2008
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18. Mistura de tradições musicais: semiose e representação mental na performance dos arranjos pianísiticos de Francis Hime.
A tese Mistura de tradições musicais: semiose e representação mental na performance dos arranjos pianísticos de Francis Hime abrange, de forma integrativa, aspectos do contexto sócio-histórico, estéticos, gestuais e semióticos dos arranjos pianísticos presentes no Songbook deste compositor. No primeiro capítulo, Contextualização, são abordados
Publicado em: 2008
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19. As canções de Luiz Gonzaga sob o olhar da análise crítica do discurso (ACD).
Luiz Gonzaga has become one of the most important composers and interpreters of Brazilian popular music of his time. His voice, his clothing, his particular way of talking and his intonation made him become a great national symbol, a representative of a regional identity. Luiz Gonzaga is considered one of the most active men who spread out culture, costumes
Publicado em: 2008
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20. MetaforizaÃÃo textual: a construÃÃo discursiva do sentido metafÃrico no texto
The present study introduces textual metaphorization: a textual/discursive phenomenon where metaphor is recognized as a practice of constitution of sense, rather than as an ordinary game of similarity figures, restricted to the word or sentence level. First, the study argues on the very concept of metaphor within the main traditional theories, whose interpre
Publicado em: 2007
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21. O impacto de novas tecnologias de informação no processo de criação publicitária
The present work discusses on how new information technologies privilege and make the use of file/archive images easy within the marketing creative process today. This study aims at digital image data as well as understanding how they have come up, developed and currently impacted on the marketing creative process. Moreover, how the new information technolog
Publicado em: 2007
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22. Da Lapa para a capa: estudo intersemiótico das capas de discos de samba vinculadas à imagem do malandro
Esta pesquisa tem como objetivo o estudo da imagem do malandro do samba nas capas de disco, por meio de uma contextualização teórico-histórica, da recuperação de exemplos de capas de disco vinculadas à figura do malandro, e do estudo das relações visuais e semióticas entre os exemplares. Na primeira metade do século XX, o sambista malandro é o ú
Publicado em: 2007
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23. GUERRA DE IMAGENS: AGENDAMENTO E SINCRONIZAÇÃO DO OLHAR PELA MÍDIA
More and more international news constitute the agenda of the communication means, especially in what is concerned to the War on Terror, initiated in 2001 with the attempts to the World Trade Center. In the presence of the globalization of information, this research seeks to show how the agenda of vehicles and citizens is constructed by the media. It starts
Publicado em: 2007
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24. Revistas: configuração do relacionamento entre homem e mulher como estratégia de segmentação do público
Public segmentation has become a tool to managing printed-media magazine in the global market. It works as an apparatus for this sort of publication to follow the changes of its readers and be updated. Under this segmentation dynamics, most periodicals are based in gender division - feminine and masculine. This dissertation aims at investigating the relation
Publicado em: 2006